In Tough Economic Times, Marketers Reconnect to Core Purpose: Classic Jack
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Reconnecting With Customers,
Economy,
The Relationship Age,
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Television,
The Media Age,
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Relationship Age,
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Jack Myers,
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Marketers' objectives are shifting away from traditional cost efficiency-based criteria and towards increased emphasis on value, results, and relationship-based decision making.
Jack Myers | Posted 11.01.2008 | Media