Do people's politics really say that much about who they are, though? Certainly, political affiliation is related to people's beliefs about social issues and the role of government in people's lives. But, does political affiliation predict other aspect of people's behavior?
Every business is dependent on good business development and yet it remains an enigma as to how to create a stellar sales organization. It takes training, motivation, leadership, good talent acquisition and tons of effort.
By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that makes them feel good.
This study suggests that people feel that their own self-concept is influenced more strongly by what they have done than by what they own. Another series of studies in this paper explores perceptions of self by others.
Fast-forward to 2012 and technology has indeed had a notable impact on how and what we eat. Not because it's changed the way we cook, but more because it's changed who we are, how we think, and opened up, literally, a world of options.
If you've ever gone over budget, purchased a gift you later regretted or impulsively purchased a $25 Christmas tree ornament, you're not alone. Shopping under pressure is rife with physical and mental landmines. Follow these five tips for a performance edge in shopping.
Flash sale sites like HauteLook, Gilt Groupe, Rue La La and Ideeli are part of a new breed of retail that's busting budgets and rekindling a shopping frenzy in an otherwise more sedate consumer culture.