Every business is dependent on good business development and yet it remains an enigma as to how to create a stellar sales organization. It takes training, motivation, leadership, good talent acquisition and tons of effort.

Despite demonstrating little product innovation, Hostess survived for decades. Today consumers expect something new at Internet speed.

By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that makes them feel good.

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

When value systems are involved, audiences are more than happy to spread a brand's message into the marketplace.

Last week the 13th Allstate-National Journal Heartland Monitor Poll results were announced. The poll explored how Americans incorporate social media i...

A lot of people will get to the end of the holiday shopping season wondering if they could have done better: spent less, gotten better deals, found better gifts or shopped more efficiently.

If you've ever gone over budget, purchased a gift you later regretted or impulsively purchased a $25 Christmas tree ornament, you're not alone. Shopping under pressure is rife with physical and mental landmines. Follow these five tips for a performance edge in shopping.

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.