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Consumer Behavior

Xbox, FarmVille and the Need to Play and Socialize With Others

Jenny Darroch | Posted 12.02.2009 | Technology

Read More: Farmville, Xbox, Peter Drucker, Recession, Consumer Behavior, Video Games, Facebook Games, Consumer Spending, Marketing Strategies, Technology News
Jenny Darroch

It might be that sales of video games have taken a dip because of the recession or because consumers are finding other means to relax and have fun, either alone or with others.

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New, Exciting And Intriguing Innovations

Jenny Darroch | Posted 11.19.2009 | Business

Read More: New Ideas, Markets, Prius, Ipod, Innovations, Health, Consumer Behavior, New Media, Sustainability, Inventions, Economic Growth, Marketing Strategies, Resvertarol, Business News
Jenny Darroch

Since innovation is the engine of economic growth, it is critical to focus our attention on it if we are ever going to get ourselves out of the economic mess we got ourselves into.

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Eighty Years After Black Tuesday

Jenny Darroch | Posted 10.29.2009 | Business

Read More: Consumer Behavior, Wedding Anniversary, Consumer Spending, Economic Recession, Great Depression, Business News
Jenny Darroch

It's a shame we aren't talking about the 42nd anniversary, when the appropriate gift is improved real estate, or the 43rd year when the gift is travel or the 44th year where the gift is groceries.

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Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 10.14.2009 | Green

Read More: Consumer Behavior, Cars, Social Media, Innovation, Marketing Research, Strategies for Growth, Marketing Strategy, Zipcar, Green News
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...

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Will Consumer Spending Change Once the Recession Ends?

Jenny Darroch | Posted 11.30.2009 | Business

Read More: Post Recession Behavior, Conspicuous Consumption, Consumer Spending, Marketing in a Recession, Brands, Consumer Behavior, Business News
Jenny Darroch

It won't be hard to identify an increase in consumer spending but it will be more difficult to detect whether in fact consumer values have fundamentally changed. Now that will be interesting.

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