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Consumer Behavior

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 07.21.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

On Being A Vegetarian On The 4th of July

Ishani Banerji, Ph.D. | Posted 09.01.2014 | Taste
Ishani Banerji, Ph.D.

It's clear that the July 4th barbecue is all about the meat. As American as apple pie? I think not.

Don't Ask Women What Women Want

Ishani Banerji, Ph.D. | Posted 08.19.2014 | Women
Ishani Banerji, Ph.D.

There seems to be a tendency for women to hold beliefs and attitudes about their own gender that are similar to the beliefs and attitudes that men have about women. In other words, women seem to be stereotyping other women like men.

Who Is Reviewer #1,407?

Ishani Banerji, Ph.D. | Posted 07.21.2014 | Science
Ishani Banerji, Ph.D.

Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?

STUDY: Americans Eat A Lot Of Pizza, To No One's Surprise

Alison Spiegel | Posted 02.11.2014 | Taste

There's a reason for that.

Stores Use New Technology To Obsessively Track You

AP | Posted 01.23.2014 | Technology

WASHINGTON (AP) — It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search ...

Flexibility Can Be Bad for You

Art Markman, Ph.D. | Posted 11.17.2013 | Healthy Living
Art Markman, Ph.D.

We want flexibility and often pursue options that will give us that flexibility. Yet, when we are actually engaged in a task, that flexibility can backfire, because it can make the task more difficult.

How to Make Star Wars Good Again

Troy Campbell | Posted 11.16.2013 | Entertainment
Troy Campbell

Recently, Disney announced that the new batch of Star Wars movies will feature standalone "origin story" movies. This has brought hope and terror to nerds everywhere.

Why We Only Trust Advice With a Price Tag

Francesca Gino | Posted 08.27.2013 | Business
Francesca Gino

In the case of advice, it seems we feel compelled to use recommendations we've paid for so that we can justify the expense to ourselves. This could explain why we often take so much pride in the expensive products and services we buy, taking the number on the price tag as a signal of quality.

Conservatism and Product Purchase

Art Markman, Ph.D. | Posted 06.03.2013 | Science
Art Markman, Ph.D.

Do people's politics really say that much about who they are, though? Certainly, political affiliation is related to people's beliefs about social issues and the role of government in people's lives. But, does political affiliation predict other aspect of people's behavior?

Your Sales Suck and Here's How Big (Social) Data Might Help

Beverly Macy | Posted 01.28.2013 | Business
Beverly Macy

Every business is dependent on good business development and yet it remains an enigma as to how to create a stellar sales organization. It takes training, motivation, leadership, good talent acquisition and tons of effort.

Hostess Twinkies and Three Lessons About Brand & Innovation

Joseph F. Coughlin | Posted 01.28.2013 | Business
Joseph F. Coughlin

Despite demonstrating little product innovation, Hostess survived for decades. Today consumers expect something new at Internet speed.

Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers

Debra Coughlin | Posted 12.03.2012 | Business
Debra Coughlin

By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that makes them feel good.

How Big Data Is Transforming Media Targeting... And What That Actually Means

John Caron | Posted 12.02.2012 | Business
John Caron

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

Of Lobster Tales & Cranberries

Shruti Eva Saini | Posted 11.12.2012 | GPS for the Soul
Shruti Eva Saini

After years of avoidance I finally made a real honest effort to give lobster a try this past Labor Day. All my life I never could understand the app...

The Age of Belief-Based Consumption

Ujwal Arkalgud | Posted 10.16.2012 | Business
Ujwal Arkalgud

When value systems are involved, audiences are more than happy to spread a brand's message into the marketplace.

Catherine New

Prepaid Cards Have A Short, Expensive Life

HuffingtonPost.com | Catherine New | Posted 08.09.2012 | Money

Short-lived and high-priced. Such is the life cycle of a prepaid card. Consumers only use a card for six months on average before moving on to anot...

The Real Reason Americans Are Skeptical of Social Media

Beverly Macy | Posted 08.10.2012 | Business
Beverly Macy

Last week the 13th Allstate-National Journal Heartland Monitor Poll results were announced. The poll explored how Americans incorporate social media i...

You Are What You Have Done, Not What You Own

Art Markman, Ph.D. | Posted 08.07.2012 | Healthy Living
Art Markman, Ph.D.

This study suggests that people feel that their own self-concept is influenced more strongly by what they have done than by what they own. Another series of studies in this paper explores perceptions of self by others.

Buy Things Featured In TV Ads With Your Remote Control

The Huffington Post | Khadeeja Safdar | Posted 06.05.2012 | Money

Furniture retailer IKEA is coming out with a new TV set that allows viewers to purchase advertised products with just a few clicks of the remote contr...

Loren Berlin

Here's Why We Get Ripped Off: Study

HuffingtonPost.com | Loren Berlin | Posted 05.18.2012 | Money

When it comes to money, don't trust your gut. It'll probably be wrong, according to new research examining how people make investment decisions. Th...

Skepticism of Green Marketing -- Big Trouble When Addressing Latinos

Graciela Tiscareno-Sato | Posted 06.17.2012 | Green
Graciela Tiscareno-Sato

The American Latino consumer community is a highly skeptical community, generally speaking, but one with deep cultural connections to the earth, to creative reuse and to conservation.

How Technology Is Changing What We Want to Eat

Kit Yarrow, Ph.D. | Posted 06.02.2012 | Technology
Kit Yarrow, Ph.D.

Fast-forward to 2012 and technology has indeed had a notable impact on how and what we eat. Not because it's changed the way we cook, but more because it's changed who we are, how we think, and opened up, literally, a world of options.

Sizes of Food Orders Are Affected by the Need for Status

Art Markman, Ph.D. | Posted 06.02.2012 | Healthy Living
Art Markman, Ph.D.

An interesting recent study suggests that the size of a portion that someone orders can be influenced by their need to enhance their status.

Will Pay for Status

Art Markman, Ph.D. | Posted 03.21.2012 | Healthy Living
Art Markman, Ph.D.

In the U.S., the outward markings of success are for sale. The value of these status symbols is particularly high for people when they are feeling that they are being discriminated against.