Can we transform from a society of consumers to a culture of sustainability? I think we can because history has shown that the human spirit is capable of so many things. Like going to the moon. Yes, we can.
That Mad Men chronicles the rise of contemporary advertising should be our first warning. The fantasy machine that propels the American consumer culture achieves this leverage simply with make believe.
I often recall my conversation with a Jewish woman who worshipped an Indian guru. She was on the path to universal forgiveness and gratitude, she told me, there was one obstacle left: she was still working on forgiving Hitler.
No one bothers to bat an eyelash when people "sell out," because the mere idea in '08 of selling out is marrying the American Dream to American Laziness. Why do more for less when you can get more for less!