Today's consumers are eager for companies to deliver stimulating entertainment and media services -- and for the most part are willing to share personal information to get it.
You could argue that your clever Facebook status updates and Frank Bruni-esque Yelp reviews are priceless, but the user data you generate can be conve...
With the costs for qualifying blood tests soaring past $100, life insurers are starting to look to consumer data to evaluate potential life insurance ...
A networked economy within the context of capitalism has driven a scenario where our online lives are increasingly a commodity to be tracked and mined...