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Consumer Engagement

The Answer? Start With a Question

Amit Gupta | Posted 07.08.2014 | Business
Amit Gupta

"Next time, you know what you should do to get what you want?" It was my first job after business school, at a client meeting with a mentor. I had no idea what I should do. What my wise mentor said next is forever etched onto my brain. "Start with a question."

Dive into the New Rules of Engagement: Keys and Building Blocks to Exploring a New Frontier in New Media

Derek Smith | Posted 07.08.2014 | Technology
Derek Smith

Ask any of today's mavens fueling digital content in 2014 and they'll tell you that digital storytelling continues to drive tech advancement with m...

Miley Cyrus Is a Strategic Genius

Maude Standish | Posted 01.23.2014 | Business
Maude Standish

Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her.

Navigating Health Care and Information -- Health Care Journalists Share Insights for Consumers (Part 1)

Barbara Ficarra | Posted 07.08.2013 | Healthy Living
Barbara Ficarra

With more consumers turning to the Internet to search for health information, the process can be labor intensive, leaving consumers confused and wondering if the information presented is accurate or just hype.

What 17 Industry Leaders Think About Digital Storytelling

Derek Smith | Posted 06.22.2013 | Media
Derek Smith

In the past, digital storytelling was pretty simple. You created an engaging story, selected the right platform and shared it with your audience. Today, it's not that easy.

The Impact of Digital Storytelling: An Interview with Wunderman New York's Nick Moore

Derek Smith | Posted 06.09.2013 | Media
Derek Smith

Successful storytelling in today's complicated digital landscape is a marketer's biggest challenge and opportunity. I had the opportunity to interview Nick Moore, EVP Chief Creative Officer of Wunderman New York, who shared with me the importance of digital storytelling.

How Smart Glasses Are Impacting Digital Storytelling

Derek Smith | Posted 06.08.2013 | Technology
Derek Smith

It is clear that in 2013, the emergence of smart glasses is having a dramatic impact on the digital storytelling experience. I had the unique opportunity to interview Brian Ballard, the CEO of APX-Labs, who is focused on building software that brings smart glasses to life.

'Worst Stay Ever': Using Online Engagement to Build Your Customer Base

Anthony Pappas | Posted 05.27.2013 | Business
Anthony Pappas

As part of Social Media Week, the Pappas Group engaged experts about the best approaches to building a hospitality brand online and help any business find a leg up on industry competition. Here are the top 5 things we learned.

Revealed! The Best 7 Examples of Digital Storytelling

Derek Smith | Posted 05.18.2013 | Media
Derek Smith

With the ever-expanding universe of platforms and the escalating battle for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. To address this challenge, the brightest storytelling minds will gather in one room.

Engage With Empathy

Barbara Ficarra | Posted 08.27.2012 | Healthy Living
Barbara Ficarra

To effectively engage patients and caregivers, it is critical that health care providers engage with empathy. With empathy we connect, we understand, we listen, and we communicate. We can engage and empower our patients to be proactive and in charge of their health.

Successful Campaigns Become Part of the Social Media Experience

Ben Padley | Posted 08.08.2012 | Media
Ben Padley

In my experience as a global head of digital engagement, the concept of an audience is a somewhat tricky idea to pin down when it comes to social medi...

Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 4

Barbara Ficarra | Posted 06.06.2012 | Healthy Living
Barbara Ficarra

Health care today is all about you. Health care happens before you visit with your doctor, nurse practitioner or other health care provider.

Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 3

Barbara Ficarra | Posted 05.28.2012 | Healthy Living
Barbara Ficarra

Do you think gaming is changing the landscape in health care? Do you think it can help you live a healthier life?

Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 2

Barbara Ficarra | Posted 05.19.2012 | Healthy Living
Barbara Ficarra

Do you think gaming is changing the landscape in health care? Do you think it can help you live a healthier life?

Is Gaming Changing Health Care and Helping You Live a Healthier Life? Part 1

Barbara Ficarra | Posted 05.12.2012 | Healthy Living
Barbara Ficarra

Gaming is popular, so can the momentum continue if the games played are with the intent to encourage a healthier lifestyle?

Harnessing Fan Support to Impact Your Bottom Line

Frank Cooper III | Posted 05.25.2011 | Business
Frank Cooper III

The world has changed significantly since 2007, causing a critical evolution in our thinking and brand behavior. Thus, consumers not only expect to be involved in brand decisions, they want to lead.