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Consumer Loyalty

Brands With Benefits

Michael Ramah | Posted 03.12.2014 | Business
Michael Ramah

No matter how tempting it may seem, today's brands should ease up on their singular goal of a long-term, monogamous relationship with consumers. No matter how much they like it, they ain't gonna put a ring on it.

The Next Generation of Consumers: Building Brand Loyalty for Small and Medium Businesses

Ed Abrams | Posted 03.27.2012 | Technology
Ed Abrams

In this era of short attention spans and exposure to myriad opinions from new social media sources, brand loyalty has become harder to sustain.