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Consumer Marketing

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 10.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

Phenomenology in the Real World: From Default Thinking to Sensemaking

Max Benavidez | Posted 05.24.2014 | Business
Max Benavidez

By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.

Marketing Obamacare Insurance

Sarah O'Leary | Posted 08.20.2013 | Business
Sarah O'Leary

If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.

The Fatal Blindness of Private Equity -- Where's Your Consumer Insight?

Adam Hanft | Posted 02.13.2013 | Business
Adam Hanft

Here's a message to just about every private equity shop out there. There's a really simple way for you to make the billions in all your funds work smarter, harder and faster.

Latinos and the Census: A $1 Trillion Business Game-Changer.

Roberto Ramos | Posted 05.25.2011 | Business
Roberto Ramos

Politicians should not be the only ones addressing this demographic game-changer, so should companies looking for growth opportunities.

Just Back From -- London's Luxury Briefing Conference

Suzanne Aaronson | Posted 05.25.2011 | Media
Suzanne Aaronson

What a great week it was! (after the mishap of lost baggage was solved that is)! I co-hosted the industry-respected Luxury Briefing conference last w...

Thanks to Spam, It's Not Junk Mail Anymore

Sarah O'Leary | Posted 05.25.2011 | Technology
Sarah O'Leary

If you want to reach your consumers in the internet age, tell the youngsters in the office that you're kickin' it old school with USPS.