Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...
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By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.
If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.
Here's a message to just about every private equity shop out there. There's a really simple way for you to make the billions in all your funds work smarter, harder and faster.
Politicians should not be the only ones addressing this demographic game-changer, so should companies looking for growth opportunities.
What a great week it was! (after the mishap of lost baggage was solved that is)!
I co-hosted the industry-respected Luxury Briefing conference last w...
If you want to reach your consumers in the internet age, tell the youngsters in the office that you're kickin' it old school with USPS.
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