If you are like most people, you are probably overdue for a data privacy tune-up and Data Privacy Day, taking place yesterday, is as good a day as any to take an inventory of the privacy measures in place to protect your personal information.
Beginning this spring, Disney plans to issue digital ID bracelets to collect and analyze visitor preferences and spending information with just the tap of a wrist. Don't like the idea of sharing your information with Disney?
Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.
Americans receive nearly 90 billion pieces of advertising mail every year. With thousands of companies offering to share their mailing lists, that adds up to an information super highway where individuals are losing control.