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Consumer Research

Get a Bucket of Feelings: Smuggling KFC in Gaza

Pam Murtaugh | Posted 05.20.2013 | Science
Read More: Feelings, Outsource, Workers, Left Brain, Economy, Snickers, Consumer Research, Addictive, Obesity, Right Brain, Human Being, Fares Akram, Iain McGilchrist, Psychiatrist, Fast Food, Freedom, Food, Technology, Kfc, Income Inequality, Science News
Pam Murtaugh

If you lived in a perpetual blockade, imagine the lengths to which you would go for feelings of freedom, optimism, boundless opportunity.

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Supersize to Any Size: A Marketing Leap of (Educated) Faith

Sarah O'Leary | Posted 10.29.2012 | Business
Read More: Creativity, Shopper-Marketing, Sales, Research, Burger King, Consumer Research, Franchise, Business, Mcdonalds-Limited-Time-Offers, Promotions, Retail Sales, Advertising, Qsr, Domino's Pizza, Restaurants, Business News, McDonald's, Marketing, Shoppers, Marketing Best Practices, Promotional Offers, Smarter Marketing, Business News
Sarah O'Leary

Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?

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Consumer Confidence Is Down Again

Reuters | Posted 06.24.2012 | Home
Read More: Job Market, Consumer Confidence, Inflation, Reuters, Consumer Confidence Index, Consumer Research, Consumer Confidence Low, Consumer Spending, Home News

NEW YORK, April 24 (Reuters) - U.S. consumer confidence edged slightly lower in April, while Americans also reined in their inflation expectations a...

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"Nuancing" The Consumer

Andrea Learned | Posted 05.25.2011 | Business
Read More: Consumer Research, Marketing to Women, Gender Stereotypes, Consumer Trends, Marketing to Men, Gender Trends, Business News
Andrea Learned

Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.

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