Consumer Research

Consumer Confidence Is Down Again

Reuters | Posted 04.25.2012

Read More: Job Market, Consumer Confidence, Inflation, Reuters, Consumer Confidence Index, Consumer Research, Consumer Confidence Low, Consumer Spending, Money News

NEW YORK, April 24 (Reuters) - U.S. consumer confidence edged slightly lower in April, while Americans also reined in their inflation expectations a...

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"Nuancing" The Consumer

Andrea Learned | Posted 05.25.2011

Read More: Consumer Research, Marketing to Women, Gender Stereotypes, Consumer Trends, Marketing to Men, Gender Trends, Business News
Andrea Learned

Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.

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