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Consumer Research

The Toilet That Thinks You're Done When You're Not and Other Stupid Annoyances That Lose Customers

Lenore Skenazy | Posted 07.09.2014 | Business
Lenore Skenazy

Customers are picky, prickly, and ever ready to jump brand if they feel someone isn't feeling their pain. A customer who can't find the right answer in the FAQs, or discovers gum under the table at the fancy restaurant can quickly become a fugitive.

The Surprising Reason Your Wedding May Be So Expensive

Posted 06.17.2013 | Weddings

Want to save money on your Big Day? According to new research, you might want to refrain from telling vendors that you're planning a wedding. In a...

Get a Bucket of Feelings: Smuggling KFC in Gaza

Pam Murtaugh | Posted 07.20.2013 | Science
Pam Murtaugh

If you lived in a perpetual blockade, imagine the lengths to which you would go for feelings of freedom, optimism, boundless opportunity.

Supersize to Any Size: A Marketing Leap of (Educated) Faith

Sarah O'Leary | Posted 10.29.2012 | Business
Sarah O'Leary

Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?

Consumer Confidence Is Down Again

Reuters | Posted 06.24.2012 | Money

NEW YORK, April 24 (Reuters) - U.S. consumer confidence edged slightly lower in April, while Americans also reined in their inflation expectations a...

"Nuancing" The Consumer

Andrea Learned | Posted 05.25.2011 | Business
Andrea Learned

Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.