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Consumer Reviews

The Consumer Review Opportunity for Local Businesses

Lawrence Coburn | Posted 04.09.2009 | Business

Read More: Social Media, Smb, Ugc, Reviews, Smb-Marketing, Smb Marketing, Yelp, Consumer-Reviews, Web 2.0, User Generated Content, Rateitall, Technology, Business News
Lawrence Coburn

Rather than waste time trying to silence the websites that host consumer reviews, or the consumers themselves, local businesses would be better served to channel their energy towards maximizing the value of this new medium.

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Is The Yelp Controversy Overblown?

Lawrence Coburn | Posted 03.29.2009 | Business

Read More: Social Media, Smb, Reviews, Ugc, Consumer Reviews, Social Networking, Yelp, Smb Marketing, Web 2.0, Ratings, User Generated Content, Small Business Marketing, Rateitall, Business News
Lawrence Coburn

There has been a flurry of controversy around the local business rating community Yelp.com. The allegations? That Yelp will remove or hide negative reviews for companies that advertise.

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