"It's the Consumers, Stupid," is an oft-repeated mantra being echoed currently by Internet advocates who want to keep Internet access free. But there's a more important reason to worry about consumer health
I first met Andrew Winston on the book tour for Green to Gold and have peripherally been connected with him over the last eight years. Since that best-selling book, a lot has changed in our world and our understanding of the issues it -- and we -- are facing.
Customers are picky, prickly, and ever ready to jump brand if they feel someone isn't feeling their pain. A customer who can't find the right answer in the FAQs, or discovers gum under the table at the fancy restaurant can quickly become a fugitive.
The welfare state has been dismantled, leaving a much greater number of Americans without a safety net. And the further the public sector retreats from the provision of social services, the more the finance industry steps in to "help us" get what we need to get by.
In a city with so many award-winning restaurants and outstanding bar programs, there are still very few places where one can belly up to the bar and have great food. Restaurants have heightened their game, but bar food? Not so much.
What are consumers going to cut down on in the coming months? Our data suggest that spending on Internet and cell phone plans is not going to suffer. Rather, consumers may be more likely to reduce their spending on cable TV, eating out, gym memberships, and organic groceries.
We are a generation of maximizers, and it's both a blessing and a curse. Sure, we can identify what we like, online, on our phones and in store, but liking a product simply isn't enough to make us buy it.
Instead of taking the traditional compliance and risk mitigation approach, maybe before next year's AGM cycle, you get off the back foot and onto the front. Instead of just "doing good," grow your revenue by having your brands tackle social issues.
I once suggested to my visiting 80-year-old aunt that we could spend the afternoon together shopping. 'Why?' she asked me, 'I don't need anything.' It was a generational disconnect of the first degree.
Companies that deliver strong Social Value Propositions will be positioned to unlock business performance and affect positive social change. In a world with no shortage of social problems and business pressures, there is tremendous opportunity for companies to make a real impact.
CVS/pharmacy announced on February 5, 2014, that it would pull tobacco products from its stores by October. The benefit of improved heart health, reduced chronic burden of disease, and household economies saving money on the direct cost of cigarettes? Priceless.
We have an economy that is currently distributing income and benefits quite well to about 20 percent -- especially to the top 1 percent -- but an economy that is doing little for the middle class and below -- the 80 percent.