As an avid traveler, I pride myself on my sense of being in the moment with each new journey and destination. Yet the second my camera, the proof of "how much fun I was having" was lost, I became inconsolable. It forced the unpleasant question of the motivation behind my travel.
Online shopping provides consumers an opportunity to shop 24-hours a day, 7 days a week -- and now they can "do good" around the clock. Amazon, the Seattle-based online retailer, is making the next move in online giving.
Every time I buy something that doesn't make our lives easier or make one of us experience a lasting sense of pleasure or contentment, I'm wasting and socking away fuel for future resentment. I am ready to end the cycle.
"It's the Consumers, Stupid," is an oft-repeated mantra being echoed currently by Internet advocates who want to keep Internet access free. But there's a more important reason to worry about consumer health
I first met Andrew Winston on the book tour for Green to Gold and have peripherally been connected with him over the last eight years. Since that best-selling book, a lot has changed in our world and our understanding of the issues it -- and we -- are facing.
Customers are picky, prickly, and ever ready to jump brand if they feel someone isn't feeling their pain. A customer who can't find the right answer in the FAQs, or discovers gum under the table at the fancy restaurant can quickly become a fugitive.
The welfare state has been dismantled, leaving a much greater number of Americans without a safety net. And the further the public sector retreats from the provision of social services, the more the finance industry steps in to "help us" get what we need to get by.
In a city with so many award-winning restaurants and outstanding bar programs, there are still very few places where one can belly up to the bar and have great food. Restaurants have heightened their game, but bar food? Not so much.
What are consumers going to cut down on in the coming months? Our data suggest that spending on Internet and cell phone plans is not going to suffer. Rather, consumers may be more likely to reduce their spending on cable TV, eating out, gym memberships, and organic groceries.
We are a generation of maximizers, and it's both a blessing and a curse. Sure, we can identify what we like, online, on our phones and in store, but liking a product simply isn't enough to make us buy it.
Instead of taking the traditional compliance and risk mitigation approach, maybe before next year's AGM cycle, you get off the back foot and onto the front. Instead of just "doing good," grow your revenue by having your brands tackle social issues.
I once suggested to my visiting 80-year-old aunt that we could spend the afternoon together shopping. 'Why?' she asked me, 'I don't need anything.' It was a generational disconnect of the first degree.