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Build a Movement not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand wor...

Four Tips for Agile Thinking (And Sales Success)

Debra Walton | Posted 10.15.2014 | Business
Debra Walton

I want every woman and man to embrace the feeling of "Can I really do this?" and know that it is normal -- and a sign you are stretching your potential, taking it to new heights. Keep at it.

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

3 Design Tips for Building a Website for a Small Business

Alex Ivanovs | Posted 10.06.2014 | Small Business
Alex Ivanovs

Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

5 Types of Web Content for Driving Extra Traffic

Alex Ivanovs | Posted 10.02.2014 | Business
Alex Ivanovs

Trying out something new shouldn't be feared -- don't do it if it doesn't feel right, but perhaps you're going to surprise yourself by realizing that there are different types of people who consume different types of content.

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 10.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Simple: Conquering the Crisis of Complexity

Pam Nochlin | Posted 10.06.2014 | Books
Pam Nochlin

According to Alan and Irene, "Complexity has a dramatic, negative impact on people's lives and robs us of time, patience understanding, money and optimism."

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.

Great Content Marketing & Branding Starts with Stellar Images

Lee Traupel | Posted 09.24.2014 | Business
Lee Traupel

As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 09.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Why You Can't Stand To Be Alone -- And How To Learn To Love It

The Huffington Post | Alena Hall | Posted 09.16.2014 | Healthy Living

For many of us, the idea of being alone conjures up a sense of dread. Maybe it’s the sense of boredom, or the feelings of isolation, or being forced...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

We're Drowning in Branded and Social Content -- Can We Have Curators Back, Please?

Jimmy Leach | Posted 09.02.2014 | Business
Jimmy Leach

While people continue to create the good stuff, we need people to point us to it. Those curators are our only hope of finding the good wood, in amongst the dead trees.

7PM / #AOLBUILD Live Stream with @Zac_Posen

AOL BUILD | Posted 09.03.2014 | Style
AOL BUILD

HPLEmbed.load({ targetId: 'HPLContent', app: 'hplive_player', width: '640px', ...

Don't Ruin the Web: Two Rules for Responsible Native Advertising

J.S. McDougall | Posted 09.02.2014 | Business
J.S. McDougall

"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."

Why Isn't Your Content Going Viral?

Nolan Wilson | Posted 08.29.2014 | Small Business
Nolan Wilson

There is a big difference between creating content and creating engaging content that people want to read and share with their friends online.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...