iPhone app iPad app Android phone app Android tablet app

Content

Warning: Population of Content Marketing Experts Surging Out of Control

Keith Blanchard | Posted 05.19.2013 | Comedy
Keith Blanchard

The world population of Content Marketing Experts is exploding at an unsustainable pace -- 12 times the growth of the population as a whole, and nearly twice as fast as One Direction fan blogs, according to recent pretend census data.

Top 25 Engaged Brands on Twitter: An Interview With Henry Min, Founder of Nestivity

Blake Landau | Posted 05.12.2013 | Technology
Blake Landau

To create dialogue -- your followers aren't just following as a passive audience. They're evolving as active brand participants.

Temptation

Nir Eyal | Posted 05.08.2013 | Technology
Nir Eyal

Temptation is more than just the promise of reward. Recent advances in neuroscience allow us to peer into the brain, providing a greater understanding of what makes us want.

3 Ways Thoughtful Content Will Benefit Your Small Business

Blake Landau | Posted 05.06.2013 | Business
Blake Landau

If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.

Why Talking At People Is Bad for Brand Engagement -- An Interview With Funny Or Die's Patrick Starzan

Blake Landau | Posted 05.02.2013 | Technology
Blake Landau

"It's all about content for us -- without it we have nothing to market. Social media to us means two things: community and distribution."

How to Get People to Read Your Online Content

Jayson DeMers | Posted 04.22.2013 | Technology
Jayson DeMers

We live in a day of TL;DR -- an abbreviation for "too long; didn't read." Weighing in at 1,090 words, this article qualifies for accusations of TL;DR. But if you made it this far, as only a meager 20% percent of visitors will do, you were obviously interested. Point proven.

3 Golden Tips for Content Engagement From Mad Men

Blake Landau | Posted 04.04.2013 | Business
Blake Landau

3 Golden Tips

The Age of Collaborative Marketing Has Arrived

Jure Klepic | Posted 04.04.2013 | Business
Jure Klepic

Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative marketing.

Zynga Farms Its Own Future

David Sable | Posted 05.25.2013 | Media
David Sable

Bottom line -- Zynga has followed the content -- if you will. Sometimes it ends up on Facebook, sometimes in stand-alone use on a smartphone, and occasionally on a kitchen table or living room floor.

The 5 Attributes of Viral Content

Blake Landau | Posted 05.20.2013 | Business
Blake Landau

You don't have much time to anchor your reader. People generally don't read past the first paragraph, or watch past the first 10 seconds so start with something exciting.

Rovio Hits Hollywood With a Knock-Out Boulder

Catherine Clinch | Posted 05.13.2013 | Business
Catherine Clinch

While the networks focus on spreading the message of their corporate brand identity, content has become the only brand that matters. If the networks are unwilling to accept this, they will be smashed by a boulder of audience rebellion.

Four Make-Over Inspirations for Your Corporate Blog

Blake Landau | Posted 05.13.2013 | Business
Blake Landau

Have you noticed most corporate blogs are terrible? Most corporate blogs read like a brochure, lack imagination and as a result create little traffic other than the folks in marketing who published it.

5 Ways to Avoid the Oversharing Epidemic

Blake Landau | Posted 05.01.2013 | Business
Blake Landau

To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.

The Reinvention of Work: Projects Not Positions

Russell C. Smith | Posted 04.28.2013 | Business
Russell C. Smith

Over the last 20 years work has been reinvented, restructured, and rebooted. The top-tier and bottom level of what working means has been redefined by corporations, visionaries, technologies and individuals.

Coke Says: Content Is it

Michael Rovner | Posted 04.21.2013 | Business
Michael Rovner

A.J. Brustein, The Coca-Cola Company's newly-named Innovation Accelerator Director talks about how content sits at the core of everything they do.

The Content Brief: LinkedIn's Long Game Pays Off

Shawn Amos | Posted 04.19.2013 | Technology
Shawn Amos

Quick: how many social networks can you name that date back to 2003 and still make Wall Street swoon? Probably not many. In fact, maybe only one: Link...

Boston's LearnLaunch Hosts Distinguished Ed Tech Meet Up

Tanyella Evans | Posted 04.13.2013 | Business
Tanyella Evans

Even though the conference is over, LearnLaunch continues to be basecamp for the ed tech community in Boston. If you want to join in the buzz, check out the regularly updated discussions on their LinkedIn group.

Content Marketing's Revolution: From One-Offs to Continuous Storytelling

Janet Balis | Posted 04.09.2013 | Media
Janet Balis

When a brand is in a position to capitalize -- in real-time -- on the lights going out at the Super Bowl, we've reached a new level of marketing agility and impact. Until this moment, such 24/7 content creation could only be executed by the skill sets of a media company and its newsroom. But that's all changing.

Should We Tax Content Providers to Fund Broadband Build-out?

Nathan Newman | Posted 04.07.2013 | Business
Nathan Newman

With political leaders talking about general tax reform in D.C., it's also time to have a serious evaluation of how online content providers can help pay for the next generation of high-speed Internet and finally close the digital divide.

5 Tips on How to Be an Influencer

Blake Landau | Posted 04.06.2013 | Business
Blake Landau

It's only a matter of time before influence has a direct affect on your career opportunities, career autonomy, wealth, respect and success. The time to build a Social ID is now.

Top Sound Bites From Presidential Inauguration Event

David Aronchick | Posted 03.23.2013 | Politics
David Aronchick

The following sound bites were captured in real-time and delivered immediately via Twitter, and in the following piece of content, called a Harkboard(...

Content: The Missing Link Between the Gadget and the Guru

Jeanniey Mullen | Posted 03.20.2013 | Technology
Jeanniey Mullen

CES is an ultimate gadget fest. It reflects its era. Now is the time for CES to celebrate its renaissance as a trade show, but for me and my company, it's time to return to the fuel that will drive every gadget seen: content.

CES My Overview: Content and Technology at Odds When it Comes to Mobility

Marco Bertozzi | Posted 03.20.2013 | Technology
Marco Bertozzi

Yes there were bigger TV's, thinner TV's, TV's with the most incredible picture quality, more tablets, more phones, more games and even fridges that talk to you. Loads of great stuff. But not loads of surprises.

CES 2013: Witnessing Content Overtake Technology

Jeanniey Mullen | Posted 03.10.2013 | Technology
Jeanniey Mullen

This isn't "post-industrial publishing," this is the dawn of "beyond category" publishing. Andrew Sullivan's work is a great example. Content and living beyond the category compelled him to reach farther.

The A, B, C of Online Branding

Jack R. Miles | Posted 03.04.2013 | Small Business
Jack R. Miles

For marketers, the Internet is like a building site, except houses are replaced with brands.