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Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Why You Can't Stand To Be Alone -- And How To Learn To Love It

The Huffington Post | Alena Hall | Posted 09.16.2014 | Healthy Living

For many of us, the idea of being alone conjures up a sense of dread. Maybe it’s the sense of boredom, or the feelings of isolation, or being forced...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

We're Drowning in Branded and Social Content -- Can We Have Curators Back, Please?

Jimmy Leach | Posted 09.02.2014 | Business
Jimmy Leach

While people continue to create the good stuff, we need people to point us to it. Those curators are our only hope of finding the good wood, in amongst the dead trees.

7PM / #AOLBUILD Live Stream with @Zac_Posen

AOL BUILD | Posted 09.03.2014 | Style
AOL BUILD

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Don't Ruin the Web: Two Rules for Responsible Native Advertising

J.S. McDougall | Posted 09.02.2014 | Business
J.S. McDougall

"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."

Why Isn't Your Content Going Viral?

Nolan Wilson | Posted 08.29.2014 | Small Business
Nolan Wilson

There is a big difference between creating content and creating engaging content that people want to read and share with their friends online.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Amazon Goes Hollywood Without the Algorithm

David Sable | Posted 08.25.2014 | Business
David Sable

Wake up: Data don't connect -- data are history at their best and a bet on the future at their weakest. But a good story -- a good story lives on and becomes a part of the fabric of life and culture.

#AOLBUILD Welcomes Shazam CEO Rich Riley

AOL BUILD | Posted 08.25.2014 | Technology
AOL BUILD

Gino DePinto, AOL BUILD Yesterday, Shazam made history. The app that made your music search, and your life, so much easier has hit 100M monthly a...

#AOLBUILD Features "Love Is Strange" director Ira Sachs and actor John Lithgow

AOL BUILD | Posted 08.25.2014 | Entertainment
AOL BUILD

Gino DePinto, AOL BUILD #AOLBUILD presents Love is Strange where director Ira Sachs and actor John Lithgow will discuss the creative and productio...

Barry Wacksman and Chris Stutzman on #AOLBUILD Moderated by @SHINGY

AOL BUILD | Posted 08.19.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD From digital ad agency R/GA, authors Barry Wacksman and Chris Stutzman take the #AOLBUILD stage to present their new book ...

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 08.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

@Dinosaur_13 Peter Larson and Todd Douglas Miller on #AOLBUILD with @moviefone

AOL BUILD | Posted 08.12.2014 | Science
AOL BUILD

Gino DePinto, AOL BUILD Watch the latest #AOLBUILD featuring the cast and crew behind the new documentary "Dinosaur 13." Filmmaker Todd Douglas ...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

#AOLBUILD Spotlights Lindsey Stirling

AOL BUILD | Posted 08.05.2014 | Arts
AOL BUILD

Gino DePinto, AOL BUILD "'You're too different' is what everyone said (...) I think it's so ironic that the very reason I was told I would never b...

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

5 Tips For Developing Compelling Content

Anjali Varma | Posted 07.24.2014 | Small Business
Anjali Varma

A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.

The Importance of Teaching Content

Karin Chenoweth | Posted 07.22.2014 | Education
Karin Chenoweth

Quite some years ago I visited a school in Baltimore City that had raised its third-grade reading scores dramatically. I wanted to see what they were doing to be so successful -- and I was curious about why its fifth-grade scores had not improved even as its third-grade ones had.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

#AOLBUILD Welcomes Jason Segel, Cameron Diaz and @SexTapeMovie Director, Jake Kasdan

AOL BUILD | Posted 09.17.2014 | Entertainment
AOL BUILD

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#AOLBUILD Hosts Director Extraordinaire Rob Reiner

AOL BUILD | Posted 09.16.2014 | Entertainment
AOL BUILD

Gino DePinto, AOL BUILD "If you are a creative person, you try to create things that are an extension of yourself" - professed Hollywood's jack-of...