Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
Placing your focus on a mantra is a meditative technique that is easy to incorporate into your daily routine. It can be used wherever and whenever you need it, just as soon as a negative feeling bubbles up.
Make it so irresistible that your business doesn't have to ask again and again for likes and shares. Make it so that the fanbase doesn't need prompting; that based on what is being said, they're already hooked.
Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.
The Valley has been having an existential crisis for a while. I think it's due to the gap between content and commerce, which are still somewhat like The Presidio and Marin County before they were connected by the Golden Gate Bridge.
Most marketers today operate in a multi-dimensional, multi-functional and multi-channel ecosystem. The role of the CMO has changed and the rise of the Digital CMO and CIO are part cause, and part consequence, of the convergence and growth of digital marketing.
The world population of Content Marketing Experts is exploding at an unsustainable pace -- 12 times the growth of the population as a whole, and nearly twice as fast as One Direction fan blogs, according to recent pretend census data.