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5 Tips For Developing Compelling Content

Anjali Varma | Posted 07.24.2014 | Small Business
Anjali Varma

A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.

#AOLBuild Features BBDO Worldwide CEO Andrew Robertson

AOL BUILD | Posted 07.24.2014 | Business
AOL BUILD

AOL Build talks "Sex, Drugs, Rock 'N' Roll and Advertising" with Andrew Robertson, President and CEO of BBDO Worldwide moderated by AOL CEO Tim Arms...

The Importance of Teaching Content

Karin Chenoweth | Posted 07.22.2014 | Education
Karin Chenoweth

Quite some years ago I visited a school in Baltimore City that had raised its third-grade reading scores dramatically. I wanted to see what they were doing to be so successful -- and I was curious about why its fifth-grade scores had not improved even as its third-grade ones had.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

#AOLBuild Welcomes Jason Segel, Cameron Diaz and @SexTapeMovie Director, Jake Kasdan

AOL BUILD | Posted 07.18.2014 | Entertainment
AOL BUILD

var src_url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=577&width=570&height=351&playList=518326205"; if (typeof(commercial_video) == "object"...

#AOLBuild Hosts Director Extraordinaire Rob Reiner

AOL BUILD | Posted 07.24.2014 | Entertainment
AOL BUILD

"If you are a creative person, you try to create things that are an extension of yourself" - professed Hollywood's jack-of-all-trades, Rob Reiner th...

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 07.14.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

#AOLBuild Features Documentary Filmmaker, Brian Knappenberger

AOL BUILD | Posted 07.14.2014 | Technology
AOL BUILD

Self-proclaimed "front page of the Internet," Reddit is the tech world's "new black." From social media and entertainment to news and video content,...

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

This Is the Worst Mistake Your Company Blog Makes

Rosella LaFevre | Posted 07.01.2014 | Small Business
Rosella LaFevre

Your headline is the first reason why visitors to your company's blog will or will not read a post. Some sources say that 80 percent of readers never make it past the blog post's title.

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

A Letter to Myself

Tami Shaikh | Posted 06.23.2014 | Women
Tami Shaikh

Be who you are. Be proud of the crazy, clumsy, fun, sarcastic writer that you are. Love yourself; appreciate who you were made to be. There is no one quite as crazy as you. Enjoy your flaws instead of blaming them, become one with every cell in your body.

Be Present. Be Content.

Harper Spero | Posted 06.23.2014 | Healthy Living
Harper Spero

It's important to have life goals and to strive for excellence, but it's also important to be content with where you are in the present moment.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

Newsroom Mantra? "We Should Be in the Relationship Business"

Magda Abu-Fadil | Posted 06.16.2014 | Media
Magda Abu-Fadil

We should be in the relationship business, said media guru Jeff Jarvis, suggesting our longstanding mantra that content is king needs revisiting. Cre...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 06.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

Put the Smartphone Down and Enjoy the Show!

Reid Wegley | Posted 06.06.2014 | Entertainment
Reid Wegley

The smartphone craze is destroying the concert-going experience, at least according to the musicians and the pro photographers who take pictures of sa...

5 Ways to Create Content That Makes People Care

Tulani Elisa | Posted 05.30.2014 | Business
Tulani Elisa

Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.

The Magic Pill to Making Shareable Content

Michael Rovner | Posted 06.04.2014 | Media
Michael Rovner

We asked Ben Lerer, CEO from Thrillist, about the DNA of shareable content. Mr. Finn: What's your secret sauce to shareable, branded content? Ben: I...

The Top 4 Reasons Why Your Blog Is Boring

Tulani Elisa | Posted 05.24.2014 | Media
Tulani Elisa

Keep your posts short and to the point. What was the average attention span in 2013 you ask? Eight seconds. EIGHT SECONDS! There's really not much more to say about that.