The world population of Content Marketing Experts is exploding at an unsustainable pace -- 12 times the growth of the population as a whole, and nearly twice as fast as One Direction fan blogs, according to recent pretend census data.
To create dialogue -- your followers aren't just following as a passive audience. They're evolving as active brand participants.
Temptation is more than just the promise of reward. Recent advances in neuroscience allow us to peer into the brain, providing a greater understanding of what makes us want.
If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.
"It's all about content for us -- without it we have nothing to market. Social media to us means two things: community and distribution."
We live in a day of TL;DR -- an abbreviation for "too long; didn't read." Weighing in at 1,090 words, this article qualifies for accusations of TL;DR. But if you made it this far, as only a meager 20% percent of visitors will do, you were obviously interested. Point proven.
3 Golden Tips
Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative marketing.
Bottom line -- Zynga has followed the content -- if you will. Sometimes it ends up on Facebook, sometimes in stand-alone use on a smartphone, and occasionally on a kitchen table or living room floor.
You don't have much time to anchor your reader. People generally don't read past the first paragraph, or watch past the first 10 seconds so start with something exciting.
While the networks focus on spreading the message of their corporate brand identity, content has become the only brand that matters. If the networks are unwilling to accept this, they will be smashed by a boulder of audience rebellion.
Have you noticed most corporate blogs are terrible? Most corporate blogs read like a brochure, lack imagination and as a result create little traffic other than the folks in marketing who published it.
To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.
Over the last 20 years work has been reinvented, restructured, and rebooted. The top-tier and bottom level of what working means has been redefined by corporations, visionaries, technologies and individuals.
A.J. Brustein, The Coca-Cola Company's newly-named Innovation Accelerator Director talks about how content sits at the core of everything they do.
Quick: how many social networks can you name that date back to 2003 and still make Wall Street swoon? Probably not many. In fact, maybe only one: Link...
Even though the conference is over, LearnLaunch continues to be basecamp for the ed tech community in Boston. If you want to join in the buzz, check out the regularly updated discussions on their LinkedIn group.
When a brand is in a position to capitalize -- in real-time -- on the lights going out at the Super Bowl, we've reached a new level of marketing agility and impact. Until this moment, such 24/7 content creation could only be executed by the skill sets of a media company and its newsroom. But that's all changing.
With political leaders talking about general tax reform in D.C., it's also time to have a serious evaluation of how online content providers can help pay for the next generation of high-speed Internet and finally close the digital divide.
It's only a matter of time before influence has a direct affect on your career opportunities, career autonomy, wealth, respect and success. The time to build a Social ID is now.
The following sound bites were captured in real-time and delivered immediately via Twitter, and in the following piece of content, called a Harkboard(...
CES is an ultimate gadget fest. It reflects its era. Now is the time for CES to celebrate its renaissance as a trade show, but for me and my company, it's time to return to the fuel that will drive every gadget seen: content.
Yes there were bigger TV's, thinner TV's, TV's with the most incredible picture quality, more tablets, more phones, more games and even fridges that talk to you. Loads of great stuff. But not loads of surprises.
This isn't "post-industrial publishing," this is the dawn of "beyond category" publishing. Andrew Sullivan's work is a great example. Content and living beyond the category compelled him to reach farther.
For marketers, the Internet is like a building site, except houses are replaced with brands.
