It is important to have a strong foundation and a clear understanding of what you want to accomplish with your content marketing strategy. Does your objective involve generating leads for sales? Is your goal solely based on gaining fans or followers who interact with your brand socially?
As an agency focused solely on content marketing, McMurry/TMG has the opportunity to identify trends in content and its distribution across various industries. Their perspective helps better inform their existing client work, but also where content is heading for the future.
The word "content," applied to great creative work, just feels wrong and diminishes the skills of the artists who create great work. And its overuse by people in media is symbolic of a business that's losing touch with its creators and customers.
Harper's Bazaar has made the consumer shopping experience just a little easier. With their 'Shop Bazaar' digital boutique established in 2012 they allowed the sophisticated yet tech savvy consumer to shop the pages of their print magazine online.
Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
Placing your focus on a mantra is a meditative technique that is easy to incorporate into your daily routine. It can be used wherever and whenever you need it, just as soon as a negative feeling bubbles up.
Make it so irresistible that your business doesn't have to ask again and again for likes and shares. Make it so that the fanbase doesn't need prompting; that based on what is being said, they're already hooked.
Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.