A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.
Quite some years ago I visited a school in Baltimore City that had raised its third-grade reading scores dramatically. I wanted to see what they were doing to be so successful -- and I was curious about why its fifth-grade scores had not improved even as its third-grade ones had.
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
Be who you are. Be proud of the crazy, clumsy, fun, sarcastic writer that you are. Love yourself; appreciate who you were made to be. There is no one quite as crazy as you. Enjoy your flaws instead of blaming them, become one with every cell in your body.
Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.