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Content

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

3 Content Tips From "Comedians In Cars Getting Coffee"

Blake Landau | Posted 11.18.2014 | Business
Blake Landau

We know there's a content deluge on the web. Every vendor and brand and Tom, Dick and Harry are looking for attention. But can we all agree that too much junk is being published as "content." Let's stop the madness.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

3 Steps to Re-imagining Everything: A Story About Ancient Wisdom + Data!

Mia Kossiavelou | Posted 11.21.2014 | Business
Mia Kossiavelou

I love the meaning of things. The moment when the supernova cloud of confusion lifts to reveal a clear cohesive flow of 'aha' moments -- clarity of vision.

Is It Worth a Drive? Four Questions to Ask When Deciding on a New Message Vehicle

Heather Piedmont | Posted 11.12.2014 | Business
Heather Piedmont

The moral of this story can be summed up in a very well-known sales phrase: Buyer Beware. While it is new and possibly a good communication vehicle for business success..make sure it will create the success you desire and not just become another item on the Marketing To-Do List.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 11.09.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 11.03.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 10.31.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

Standing out in a Content Drenched World

Lee Traupel | Posted 11.25.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Why Journalists Should Fear Social Media

Brian Hanley | Posted 10.24.2014 | Technology
Brian Hanley

Digital media as we know it is proving incompatible with our linear worldview. Our online experience no longer resembles the finite story that drives our lives.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Four Tips for Agile Thinking (And Sales Success)

Debra Walton | Posted 10.15.2014 | Business
Debra Walton

I want every woman and man to embrace the feeling of "Can I really do this?" and know that it is normal -- and a sign you are stretching your potential, taking it to new heights. Keep at it.

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

3 Design Tips for Building a Website for a Small Business

Alex Ivanovs | Posted 10.06.2014 | Small Business
Alex Ivanovs

Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

5 Types of Web Content for Driving Extra Traffic

Alex Ivanovs | Posted 10.02.2014 | Business
Alex Ivanovs

Trying out something new shouldn't be feared -- don't do it if it doesn't feel right, but perhaps you're going to surprise yourself by realizing that there are different types of people who consume different types of content.

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 10.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Simple: Conquering the Crisis of Complexity

Pam Nochlin | Posted 10.06.2014 | Books
Pam Nochlin

According to Alan and Irene, "Complexity has a dramatic, negative impact on people's lives and robs us of time, patience understanding, money and optimism."