Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy.
SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
If you're looking for some practical and effective tips on how to develop a following on social media, you've come to the right place. Here are my top five ideas for building an engaged audience and getting results from social media.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
It is important to keep up with the latest trends in the space so that your business doesn't find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google's organic results.
The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?