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Content Marketing

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Riding the Waves of Digital Marketing: The Future Is NOW

N. Kimron Corion | Posted 07.08.2014 | Business
N. Kimron Corion

Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy.

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 07.02.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Content Marketing Templates: What They Are and Why You Need Them

Liz O'Neill | Posted 07.01.2014 | Business
Liz O'Neill

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of mark...

This Is the Worst Mistake Your Company Blog Makes

Rosella LaFevre | Posted 07.01.2014 | Small Business
Rosella LaFevre

Your headline is the first reason why visitors to your company's blog will or will not read a post. Some sources say that 80 percent of readers never make it past the blog post's title.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 07.01.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 06.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

True Confessions of a Former SEO Whore

Chad Pollitt | Posted 06.26.2014 | Business
Chad Pollitt

When I started taking on more clients, most of them didn't "deserve" to outrank some of the household name brands they outranked, but I didn't care. I was a keyword-stuffing, spam-creating machine.

Top 5 Tips for Growing Your Social Media Following

Matthew Collis | Posted 06.24.2014 | Business
Matthew Collis

If you're looking for some practical and effective tips on how to develop a following on social media, you've come to the right place. Here are my top five ideas for building an engaged audience and getting results from social media.

Propel Your Content Marketing to New Levels

Scott MacFarland | Posted 06.23.2014 | Business
Scott MacFarland

Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

2 Tricks to Get Any Customer or Job You Want

Sajeel Qureshi | Posted 06.20.2014 | Small Business
Sajeel Qureshi

If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).

Search Engine Optimization Is Ever-Changing: 2014 SEO Trends You Need to Know

Gabriel Shaoolian | Posted 06.19.2014 | Business
Gabriel Shaoolian

It is important to keep up with the latest trends in the space so that your business doesn't find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google's organic results.

13 Tips for Running Powerful Webinars

Danny Wong | Posted 06.19.2014 | Business
Danny Wong

Speaking in front of a crowd makes even the best of us shake at the knees. For many businesses though, webinars consistently prove to be an effective marketing and customer relationship tool.

Welcome To Era Of Surround Storytelling

Jimmie Stone | Posted 06.19.2014 | Business
Jimmie Stone

The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?

The Essential SEO Playbook, Before and After Google

John Fox | Posted 06.17.2014 | Business
John Fox

I've written a number of book reviews, but this is my first review of a free eBook. I'm always skeptical of thinly disguised upsells and hidden affili...

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Noah Kagan | Posted 06.16.2014 | Business
Noah Kagan

We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most.

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 06.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

8 Winning Headline Strategies and the Psychology Behind Them

Courtney Seiter | Posted 06.26.2014 | Technology
Courtney Seiter

What is especially interesting is to dig into the psychology behind some well known headline formulas to begin to understand what makes them so irresistibly clickable.

Mobilizing Your Content Marketing Strategy

Sunil Rajaraman | Posted 06.11.2014 | Business
Sunil Rajaraman

There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.