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Content Marketing Strategy

Introducing Earned, Owned and Paid Native Content Discovery

Chad Pollitt | Posted 12.04.2014 | Business
Chad Pollitt

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor.

Content Marketing Must Evolve to Marketing Content, or Else

Chad Pollitt | Posted 12.09.2014 | Business
Chad Pollitt

For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush.

25 Lessons from 25 Months of Content Marketing

Gregory Ciotti | Posted 11.18.2014 | Business
Gregory Ciotti

Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.

5 Reasons Every Content Marketer Should Attend the FunnyBizz Conference

M. Shannon Hernandez | Posted 11.04.2014 | Small Business
M. Shannon Hernandez

When I heard about the FunnyBizz Conference taking place in Brooklyn, I knew that I had to attend. As a content strategist who helps businesses plan...

Blood-Curdling Mistakes on Your Enterprise Blog: Are You Guilty?

Allie Gray Freeland | Posted 10.28.2014 | Business
Allie Gray Freeland

The enterprise blog is the foundation of your content marketing efforts, yet it's fraught with hurdles and often ends before it has had time to flouri...

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 10.23.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

6 Content Sharing Lessons From the Big Guys

Diana Mackie | Posted 12.09.2014 | Small Business
Diana Mackie

Increasing the social shares on your business' content is a highly effective way of reaching your local base of potential customers, and growing your brand recognition through social proof.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Considering Content Marketing? 5 Key Questions to Ask Before Diving In

Casey Wright | Posted 09.16.2014 | Small Business
Casey Wright

Like any marketing strategy, the success of a content marketing strategy depends upon clear objectives and precise execution. Here are five essential questions that will help you generate a winning strategy.

Content Marketing Templates: What They Are and Why You Need Them

Liz O'Neill Dennison | Posted 08.30.2014 | Business
Liz O'Neill Dennison

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of mark...

Welcome To Era Of Surround Storytelling

Jimmie Stone | Posted 08.19.2014 | Business
Jimmie Stone

The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 08.06.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.

Klout Pivots, Embraces Content Aggregation

Sam Fiorella | Posted 04.16.2014 | Technology
Sam Fiorella

Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?

How to Create and Maximize Killer Content

Elaine Thompson | Posted 04.02.2014 | Technology
Elaine Thompson

All companies need to focus on content in 2014. Good content marketing is about giving people what they want, this will mean they come back to you and...

Content Marketing 101: An Introduction to the Newest Marketing Tool for Businesses

Jennifer Nagy | Posted 03.12.2014 | Business
Jennifer Nagy

Social media is one of the best ways to post and share your content but because many companies are only now beginning to integrate it into their strategy, it can go a long way to establish your company as innovative.

Why You Should STFU About Content Marketing

Amil Husain | Posted 01.23.2014 | Business
Amil Husain

Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.

Marketing and Storytelling: 3 Books that Will Stretch Your Mind

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

In marketing, the concept of storytelling is hot right now. For 2014, it is estimated that 78% of CMOs think custom content is the future of marketing...

Are You Pirating Content and Don't Know It? 5 Ways to Avoid Pirating Content

Pawan Deshpande | Posted 01.23.2014 | Technology
Pawan Deshpande

As a marketer, you probably don't want to pirate someone's content. Search engines may penalize you for publishing duplicate content and, of course, there are the potential legal and ethical issues to consider.

The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today

Syed Balkhi | Posted 11.05.2013 | Small Business
Syed Balkhi

Creating unique and useful content is a great way for you to inform your clients and potential customers about your products or services.

Content Marketing Is the New Black

Jason Grill | Posted 10.29.2013 | Small Business
Jason Grill

In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really?

Why Brands Need Style Guides

Dave Standen | Posted 10.15.2013 | Business
Dave Standen

The purpose of having a solid style guide is not to restrict your content creators. It's there to give them a structure which they can work within. It's there to generate consistency and make sure a brand's content is always clear and on-message.

The Definitive Guide to Crafting Winning Calls to Action in Your Content

Jayson DeMers | Posted 09.24.2013 | Business
Jayson DeMers

Every piece of content that you publish should have some kind of call to action. One common misconception that comes up is the question: What if I'm trying to avoid the hard sell?

Content Marketing - Can You Hear/Read/See/Share Me Now?

Julio Fernandez | Posted 08.14.2013 | Technology
Julio Fernandez

Today, big data and quality content are the tools of a new breed of prospectors. But we are no longer looking for the golden triangle of search since we know that each user has personalized results.

Four Myths About Content Syndication

Stefan Deeran | Posted 10.18.2013 | Media
Stefan Deeran

As digital marketers continue to move into a space traditionally owned by publishers, they are likely to seek out best practices, tips and previous examples of what works and what hasn't. One surefire way to bulk up your audience is to leverage syndicated and licensed third-party content.

Content Marketing: Why You Need it More Than You Think

Michael Parrish DuDell | Posted 05.09.2012 | Business
Michael Parrish DuDell

In the digital age, every business is in the publishing industry. And that includes yours.