It's only a matter of time before influence has a direct affect on your career opportunities, career autonomy, wealth, respect and success. The time to build a Social ID is now.
At it's core, content strategy grapples with the one question about web content that we all love to ignore: What's the point?
One of the best things about the Internet is the fact that amidst all the noise, meaningful discussions and insights regularly surface.
The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.
Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead. Links are still the most important factor in the ranking algorithm, but the "valuable" thing is simply unique, high-quality, valuable content.
Outside of 50 Shades of Grey, self-publishing a book is seldom lucrative -- but for entrepreneurs, executives and authors alike, it can also be an exercise that's well worth taking.
Here's the dirty secret content creators won't always tell you: Just because you can attract a significant online audience doesn't mean it's simple to mobilize or monetize.
