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Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 12.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Simple: Conquering the Crisis of Complexity

Pam Nochlin | Posted 11.29.2014 | Books
Pam Nochlin

According to Alan and Irene, "Complexity has a dramatic, negative impact on people's lives and robs us of time, patience understanding, money and optimism."

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.

Great Content Marketing & Branding Starts with Stellar Images

Lee Traupel | Posted 10.26.2014 | Business
Lee Traupel

As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Why You Can't Stand To Be Alone -- And How To Learn To Love It

The Huffington Post | Alena Hall | Posted 09.16.2014 | Healthy Living

For many of us, the idea of being alone conjures up a sense of dread. Maybe it’s the sense of boredom, or the feelings of isolation, or being forced...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 10.24.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

We're Drowning in Branded and Social Content -- Can We Have Curators Back, Please?

Jimmy Leach | Posted 11.02.2014 | Business
Jimmy Leach

While people continue to create the good stuff, we need people to point us to it. Those curators are our only hope of finding the good wood, in amongst the dead trees.

#AOLBUILD with @Zac_Posen

AOL BUILD | Posted 11.25.2014 | Style
AOL BUILD

September is here meaning New York Fashion Week is finally upon us! Join #AOLBUILD TODAY as we open our #NYFW week with world-renowned fashion desig...

Don't Ruin the Web: Two Rules for Responsible Native Advertising

J.S. McDougall | Posted 11.02.2014 | Business
J.S. McDougall

"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."

Why Isn't Your Content Going Viral?

Nolan Wilson | Posted 10.29.2014 | Small Business
Nolan Wilson

There is a big difference between creating content and creating engaging content that people want to read and share with their friends online.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Amazon Goes Hollywood Without the Algorithm

David Sable | Posted 10.25.2014 | Business
David Sable

Wake up: Data don't connect -- data are history at their best and a bet on the future at their weakest. But a good story -- a good story lives on and becomes a part of the fabric of life and culture.

#AOLBUILD Welcomes Shazam CEO Rich Riley

AOL BUILD | Posted 10.21.2014 | Technology
AOL BUILD

Gino DePinto, AOL BUILD Yesterday, Shazam made history. The app that made your music search, and your life, so much easier has hit 100M monthly a...

#AOLBUILD Features "Love Is Strange" director Ira Sachs and actor John Lithgow

AOL BUILD | Posted 10.18.2014 | Entertainment
AOL BUILD

Gino DePinto, AOL BUILD #AOLBUILD presents Love is Strange where director Ira Sachs and actor John Lithgow will discuss the creative and productio...

Barry Wacksman and Chris Stutzman on #AOLBUILD Moderated by @SHINGY

AOL BUILD | Posted 10.14.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD From digital ad agency R/GA, authors Barry Wacksman and Chris Stutzman take the #AOLBUILD stage to present their new book ...

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 10.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

@Dinosaur_13 Peter Larson and Todd Douglas Miller on #AOLBUILD with @moviefone

AOL BUILD | Posted 10.04.2014 | Science
AOL BUILD

Gino DePinto, AOL BUILD Watch the latest #AOLBUILD featuring the cast and crew behind the new documentary "Dinosaur 13." Filmmaker Todd Douglas ...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

#AOLBUILD Spotlights Lindsey Stirling

AOL BUILD | Posted 09.27.2014 | Arts
AOL BUILD

Gino DePinto, AOL BUILD "'You're too different' is what everyone said (...) I think it's so ironic that the very reason I was told I would never b...