Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.
"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."
Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.
Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.