The highly and hotly anticipated Converse Missoni Archive Project set to launch at Colette this Friday, will feature 20 one-of-a-kind pairs of Converse crafted from unique archival Missoni fabrics from 1994 to present day.
Don't hop around to whatever band or musician is on the top of the Billboard chart just because that is where the conversation seems to be going. Focus on treating your brand like a person, a person who genuinely loves music and discovers new music the way a true fan does.
Free booze matters because then even people who don't enjoy live music congregate at Fader Fort every year. Inevitably the drunks will be drawn to the stage and exposed to some band or artist they never would have heard on the radio.
When I was a kid, my mother always took me and my sister to Hahn's Shoes to get new shoes for the coming school year. The smell of newness is so indelible in my memory, so indicative of the whole concept of starting fresh.