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American "cool" has been trending from a point of distinction into a sea of non-descriptiveness for some time. You know: Miles Davis meets Kim Kardashian, and the birth of cool mopes into the death of cool. And we only have ourselves to thank for it.
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Is cool necessary for a public life? I think it helps. There seems to be a yearning -- even a need -- for shading and variation in tone and color and meaning. Celebrity requires it if a celebrity is to survive.
The rise of "hipsterdom" has turned cool on its head. All of a sudden you have people making throwbacks to all parts of historic culture in an attempt to be "authentic." You can pickle things or do urban beekeeping... and all of a sudden it's cool.