The other day I responded to a want ad for a "storyteller," and, since having returned to freelance writing after a long career on both the agency and client side, I thought I would investigate. Here's my story.
Anyone who has ever sweated over the phrasing of an email subject line has probably longed for a magical marketing solution that would tell them which combination of words would shoot their open rate through the roof. Well the wait is over.
The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.