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Copywriting

6 Essential Ingredients to Compelling Online Content

Matthew Collis | Posted 03.08.2014 | Business
Matthew Collis

Here's how to write content to maximize the likelihood of being found in search engines and get your prospects to take action.

Storytime in Corporate America

Jeb Harrison | Posted 04.02.2014 | Business
Jeb Harrison

The other day I responded to a want ad for a "storyteller," and, since having returned to freelance writing after a long career on both the agency and client side, I thought I would investigate. Here's my story.

If Rappers Were Copywriters

Simon Goetz | Posted 02.02.2014 | Comedy
Simon Goetz

I'm selling dope, straight off the iPhone. Are you saying that you're actually selling drugs using your iPhone? We ran it by Marketing and they love your energy, but insist the copy is way off brand.

Simple Language Isn't for Bird Brains

Chris Abraham | Posted 01.23.2014 | Media
Chris Abraham

Social media is essentially a game of telephone, so it is critical to make sure the last player receives as intact a message as possible, no matter who is in the chain.

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

How to Create a Sense of Urgency With Words

M. Shannon Hernandez | Posted 10.09.2013 | Small Business
M. Shannon Hernandez

Below are three ways you can create a sense of urgency with your words. Feel free to take this wording, adapt it to serve your market, and apply it to your next product or service offer.

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.

Email Headlines With Emotional Value

Karen Leland | Posted 10.08.2012 | Small Business
Karen Leland

Anyone who has ever sweated over the phrasing of an email subject line has probably longed for a magical marketing solution that would tell them which combination of words would shoot their open rate through the roof. Well the wait is over.

Intent Is More Important Than Technique

Howard Jacobson | Posted 03.03.2012 | Business
Howard Jacobson

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

How to Build a Brand Without...

Marc Stoiber | Posted 06.18.2011 | Media
Marc Stoiber

Words. They're how I make my living. But more and more, I believe the strong brands of the future will need to strip away words and rely on visual c...