iPhone app iPad app Android phone app Android tablet app

Copywriting

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Read More: Copywriting, Copywriting Tips, Professional Copywriting, Copywriting Business, Internet Marketing, Writing Copy, Copywriting Corporate, Marketing Writing, Persuasive Copywriting, Copywriting and Marketing, Small Business News
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.

Read Whole Story

Email Headlines With Emotional Value

Karen Leland | Posted 10.08.2012 | Small Business
Read More: Copywriting, Email, Marketing, Small Business, Branding, Email Subject Lines, Email Headlines, Small Business News
Karen Leland

Anyone who has ever sweated over the phrasing of an email subject line has probably longed for a magical marketing solution that would tell them which combination of words would shoot their open rate through the roof. Well the wait is over.

Read Whole Story

Intent Is More Important Than Technique

Howard Jacobson | Posted 03.03.2012 | Business
Read More: Copywriting, Marketing, Web Marketing, Sales Copy, Business News
Howard Jacobson

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

Read Whole Story

How to Build a Brand Without...

Marc Stoiber | Posted 06.18.2011 | Media
Read More: Copywriting, Brand Strategy, Sustainability, Social Media, The Idea Writers, Advertising, Teressa Iezzi, Media News
Marc Stoiber

Words. They're how I make my living. But more and more, I believe the strong brands of the future will need to strip away words and rely on visual c...

Read Whole Story