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Cornflakes

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

The 5 Best Ways To Eat Cereal, Without Milk

Small Kitchen College | Posted 05.21.2012 | Taste
Small Kitchen College

Well-known food writer Erma Bombeck once said, "Like religion, politics and family planning, cereal is not a topic to be brought up in public. It's too controversial." How right she is!