A fabulous villa is the holy grail of a successful family getaway. You can all chill out, claim your own space and not fret about what time breakfast is served or whether your kids are annoying the honeymoon couple round the pool.
The sea sparkles in Mediterranean shades of blue and turquoise, coastal paths are pink with sea thrift and the moors are carpeted in heather. Primroses, frothy white angelica and gaudy yellow gorse smother the narrow country lanes.
There's nothing new in the need for places to grow their appeal and maintain it. Throughout history, attractive locations have acted as a magnet for people, economic activity and cultural life, which all boosted their power and attractiveness.