Corporate Branding

Sustainability Leadership Through Branding: A Woman and a Community of 50,000

Graciela Tiscareno-Sato | Posted 05.31.2012

Read More: Corporate Branding, Green Conference, Sustainable Business, Women Entrepreneurs, Sustainability, Branding, Sustainability Conference, Green Business, Women in Leadership, Small Business News
Graciela Tiscareno-Sato

I recently interviewed a woman affecting positive environmental changes through the process of branding. Branding -- as in, corporate branding done by corporate marketers? Yes, but we must understand how she defines branding first.

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When Songs Attack: Assaulted by Muzak in the 21st Century

James Napoli | Posted 10.30.2011

Read More: Trader Joe's, Branding, Muzak, Consumerism, Corporate Branding, Pop Music, 80s Music, Media News
James Napoli

In deference to the overall awesomeness that is Trader Joe's, the fact is we can barely go anywhere anymore without being assaulted by a feel-good music mix. The mall, a restaurant, a waiting room. And it isn't always feel-good.

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Why Your Personal Brand Shouldn't Be Your Corporate Brand

Dorie Clark | Posted 10.05.2011

Read More: Personal Brand, John Warrillow, Brand, Personal Branding, Built to Sell, Corporate Branding, Branding, John Warrillow Built to Sell, Business News
Dorie Clark

The two money-making models -- Business-Builder and Expert -- are exact opposites, and if you try to blend them, you're not going to get far. You can succeed with either one, but you have to decide early on which you're going to pursue.

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Why Won't the CTA Brand the Chicago 'L'?

Mike Doyle | Posted 05.25.2011

Read More: Cta, Corporate Branding, Ron Huberman, Chicago, Chicago Transit Authority, Chicago 'L', Branding the CTA, Selling the CTA, Chicago Transportation, Chicago News
Mike Doyle

So why aren't the most famous elevated trains on the planet--ours here in Chicago-- branded? What is the CTA waiting for? Can the agency not recognize the power of 116 years of brand recognition?

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