These pranks employed the most state-of-the-art PR and marketing tools, were engineered by the most pedigreed pranksters on earth, and impacted the media and public opinion in far-reaching ways while leaving nary a fingerprint.
Most CEOs agree that over the course of the last decade, it has become more important for firms to show that they are socially responsible. The case for corporate social responsibility is based on a few simple premises.
This era's troubling reality is that economics now dictates our cultural values. We no longer have a say in how resources, production, and mutual prosperity should be systematized to achieve the best society for all.
Dr. Pepper Snapple Group CEO Larry Young probably doesn't worry about how he'll provide for his family. You don't have to when you're squeezing money out of the employees who helped build your business.
After the Guidant Corporation sold flawed heart defibrillators which killed six people, prosecutors negotiated a fine of $296 million -- just 1% of what Boston Scientific paid to acquire it after the investigation began.
Corporations are not just citizens united to make protected speech, but artificial structures entitled to legal and tax advantages different from individual citizens. They exist for the avowed purpose of making money -- not advocating policy.
The passage of the Oregon's tax-the-rich ballot propositions is one more indication that most believe the vast wealth in the hands of individuals and corporations should be drawn upon to promote the public welfare.
As evidenced by the failure of our mortgage and loan institutions and the failure of our government to govern with efficiency and care, the corporate approach itself is a failure because it doesn't take humans into its equation.