I keep coming back to the question, "how much is enough?" Now you may think that's a pretty ironic question coming from the son of one of the richest people in the world. But actually, it might just make me an expert on the subject.

It happens very often when I speak about corporate responsibility. Someone will ask me about Milton Friedman's famous quote: "There is one and only one social responsibility of business -- to increase its profits." In fact they are misquoting and simplifying just one part of Mr. Friedman's statement.

Corporate boards and CEOs may not always understand the need for diversity and the advantages of having more women within their ranks, but they do understand the importance of profits, investors and keeping customers happy.

Women (and not a few men) were outraged this week about a Bleeding Zombie Target Ex-Girlfriend sold on Amazon for $84.

When Andrew Mason, the former CEO of Groupon, sat down at his desk last Friday morning he probably only half guessed the impact that the resignation note he posted online would make beyond the social tech industry.

Regardless of size, the most successful companies will commit fully to sustainability when their efforts are based not on short-term market trends or a desire to 'look good' but rather based on the core and foundational values that have served them well for years.

Whom can people trust anymore? For media addicts who get a constant feed of news, the knee-jerk response is probably "nobody." But what's the attitude of regular people who aren't scanning newsfeeds 24/7?

We need to face it: if we are to make our economic system really sustainable, it is inevitable that we redesign it. This requires an approach in which we will create value on three dimensions simultaneously: People, Planet and Profit.

If you think the legendary "thin blue line" is stressful, you should try walking the "thin gray line" of the Whistleblower, who protect us from the insidious and frightening dangers of corporate and government miscreants.

When it first initiated corporate social responsibility efforts, PTC donated playgrounds to local communities. But their shareholders suggested focusing on activities more closely aligned to the company's core mission.

To one family hit by the Newtown tragedy, JetBlue is flying higher after it delivered relatives' goodbye letters to be buried with 6-year-old victim N...

In reality, men and women who've been raised to or just gotten used to aligning their personal and professional values will have an advantage in translating them for broader corporate responsibility.

We use a market response -- a fine -- to address a moral wrong. We focus on the corporation rather than the individuals responsible, acting as if we can permissibly separate the wrong from human agency.

Those who work in business ethics are often asked if corporate social responsibility is an oxymoron. When it comes to China, our interlocutors hint that the answer, more so than usual, is already settled.