Holiday News| More...
 

Corporate Sponsorship

The Future of Content

Rich Nadworny | Posted 12.01.2009 | Media

Read More: Hbo, Paid Content, Content, Advertising, Corporate Sponsorship, Media, Medium, Jack Benny, Media News
Rich Nadworny

Unless we are all willing to settle for user generated content of various and dubious quality, how will we get that great content we've grown used to?

Read Post

General Motors to Drop Sponsorship: Goodbye Buick Open

Stephanie Wei | Posted 08.28.2009 | Business

Read More: Golf, Buick Open, Sports Sponsorship, General Motors, Gm, Corporate Sponsorship, Business News
Stephanie Wei

It's tough to justify spending $6 million to $8 million to sponsor a golf tournament when thousands of people are losing their jobs.

Read Post

Dear Barney Frank: Sponsorship Policies for Bailed Out Banks

Patricia Martin | Posted 04.10.2009 | Chicago

Read More: Corporate Philanthropy, Tarp, Philanthropy, Northern Trust, TARP Money, Corporate Sponsorship, Nascar, Barney Frank, Marketing, Northern Trust Bailout, Bank of America, Northern Trust Golf Tournament, Rick Waddell, Bailout Bandits, Chicago News
Patricia Martin

I salute your questioning Northern Trust, Mr. Frank. But who will get around to investigating Bank of America's pricey deals with NASCAR? And the next deal after that?

Read Post

Morgan Stanley Golf Tournament Canceled

Reuters | Joseph A. Giannone | Posted 03.28.2009 | Business

Read More: Northern Trust, Morgan Stanley, Golf Tournament, Corporate Sponsorship, Morgan Stanley Golf, Business News

NEW YORK, Feb 25 (Reuters) - Morgan Stanley (MS.N), citing a tougher market and political environment, said on Wednesday it will not entertain clients...

Read Whole Story