College matters. Education matters. Having a well-paying and satisfying job matters. Being able to live as free as possible from college debt matters. I don't believe the American dream for most people is to go to the most expensive Ivy League or most prestigious research institution, and then go on to become rich and famous.
There is no cure for the reality that the traditional undergraduate population is declining in numbers, that student debt is a ferocious beast that cows students and families, and that the expectation that a college degree will guarantee entry into one's preferred employment field is not always well founded.