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Counterfeit Brand Names

The Psychology of Knock Offs: Why 'Faking It' Makes Us Feel (and Act) Like Phonies

Wray Herbert | Posted 11.17.2011 | Healthy Living
Wray Herbert

That's why we buy knockoffs, isn't it? To polish our self-image--at half the price? But new research suggests that they may not work as magically as we'd like--and indeed may backfire.