Counterfeiting is a multi-billion dollar global industry and shoppers from almost all socioeconomic backgrounds have admitted to buying a counterfeit product. As someone who works closely with both established and up-and-coming designers, these figures are deeply troubling.
Your brain's recognition system is neither simple nor always predictable. Have you ever felt sure you'd seen your friend's face in a crowd only to realize that you'd just creeped out a stranger by staring too long?
So many brands have their authentic designs replicated by underground merchants who sell the bags for much less. This type of manufacturing has become an issue because the fakes cost a lot less than the real deal.