How will news editors and government officials translate the lessons from the Sherrod case into better ethical decision making?

When readers start to think that the news they're getting is being shaped by profit considerations, their trust and confidence in the news declines. And it should.

Are average citizens interested in and capable of decoding that which is useful, credible, "quality journalism" -- and that which is not? And even if they are, will they take the time to do so?

Given the plethora of information widely available, are average citizens really interested and capable enough to decode that which is useful, credible, "quality information" -- and that which is not?

During the crisis, the traditional media was not perceived as useful. Meanwhile, the new interactive media was getting people information they really wanted and needed, in real time."

For media makers and consumers alike, the game changing power of online social networks is simply this: they greatly decrease the cost of creating so-called "bridging social capital."

Randi Zuckerberg: "When journalists can really engage with this audience and enlist Facebook users to market and share their content, that is such a powerful way to share credible news and information."

Stanley's error -- attributing the slogan "the best political team on television" to MSNBC and not CNN -- is so egregious, and leaps off the page at the reader who is even remotely familiar with this stuff.