As more of the marketing function is digitized, some consumers will always exploit their access and amplification to create needless trouble for the companies unfortunate enough to cross their paths. But no matter how hard, brands must always remember that whenever they sink to that level, they lose.
Did we do everything right in response to the tragedies? No. But we're learning and applying what we've learned to our Best Practices so that as a company we can continue to get better at what we do, continue to improve our service to our customers and clients, and to always, always put people first.