Last Night, I Dreamed That I Was Goldman Sachs' Social Media Manager...
One of the stories pinging around on the Internet a couple of weeks ago was Goldman Sachs' plan to hire a social media community manager. While most c...
One of the stories pinging around on the Internet a couple of weeks ago was Goldman Sachs' plan to hire a social media community manager. While most c...
Matthew Harrington | Posted 03.06.2012
While often fraught with communications challenges, CEO transitions should be considered a natural part of a company's life cycle and an important opportunity to build stakeholder trust.
Dr. Leslie Gaines-Ross | Posted 02.22.2012
Reputation will always continue to matter but for reasons that are less financially-based than in the past.
Alan W. Silberberg | Posted 02.13.2012
We are past the point where the "Gov 2.0" in our name does more than evoke recognition. It is time to focus not on the theoretical but on the practical.
April Rudin | Posted 11.08.2011
Last year, a friend and trusted business colleague suggested that I read the book, Rework. I bought it without hesitation. The friend suggested the ...
Brian Komar | Posted 05.25.2011
Cultural change is often the dress rehearsal for political change. Or put in another way, political change is the final manifestation of cultural shifts that have already occurred.
Dorie Clark | Posted 05.25.2011
What can you do if your online reputation has been damaged, whether by others or your own mistakes? Here are four strategies to hasten your comeback.
Eddie Reeves | Posted 05.25.2011
At a time when we seem at greatest peril of ripping ourselves irreparably asunder, Barack Obama's deft rhetorical genius pulled us together yesterday in a way that perfectly symbolizes what the promise of America is all about.
Jonathan Bernstein | Posted 05.25.2011
Here are some dumb public comments made during the year. The primary criterion is that the speaker causes the listener to believe exactly the opposite of what was said.
The Morningside Post | Posted 05.25.2011
We are the first of our kind. We are interconnected collaborative creatures, and we like to share. We link and like, comment, post and poke. We Yelp when we're hungry, Skype when we're lonely and G-chat throughout the day.
Jonathan Bernstein | Posted 05.25.2011
The ongoing release of formerly secret U.S. government documents by WikiLeaks has hit home with me on multiple fronts: as a former military intelligen...
Jonathan Bernstein | Posted 05.25.2011
When crises occur, someone is usually spewing the word via every available communications orifice -- Twitter, Facebook, YouTube, etc. -- ad infinitum. But most organizations don't engage in crisis response that quickly.
Jonathan Bernstein | Posted 05.25.2011
Through my work in support of product recalls, I have identified trends in both well-done and poorly done recalls that prompted me to offer these ten tips to businesses that may have to go through this process.
Jonathan Bernstein | Posted 05.25.2011
Believe it or not, reporters would probably find it as scary to be in your mind as you would to be in theirs. The catch is that they're paid to be in yours and will do their best to get there.
Jonathan Bernstein | Posted 05.25.2011
Testing a plan for the first time always has the potential for something going horribly wrong.
Jonathan Bernstein | Posted 05.25.2011
Shoes belong on your feet, not in your mouth, so use this list to make sure you get the best possible media training.
Jonathan Bernstein | Posted 05.25.2011
Imagine your organization becoming the target of a class action lawsuit alleging fraudulent marketing practices; or learning that it's the target of an investigation by a state attorney general.
Jonathan Bernstein | Posted 05.25.2011
This week's recall of at least 380 million eggs potentially contaminated by salmonella makes it clear that too many CEO's play ostrich about the possibility of a recall.
Robbie Vorhaus | Posted 05.25.2011
Like a big chess game, Tiger's advisors are desperately trying to figure out their next several moves. This is no longer a PR mess, it's a grim train wreck of epic proportions. What's happening behind the scenes?
April Rudin | Posted 05.14.2012