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Nine Rules for Effective Online Content

Tom Doctoroff | Posted 12.23.2014 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 12.17.2014 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 12.13.2014 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

#GivingTuesday: A Guide for Nonprofits

Hilary A. Doe | Posted 11.25.2014 | Impact
Hilary A. Doe

It's coming up. Every Dec. 2nd, families, students, businesses, and organizations around the world come together for Giving Tuesday, a day dedicated to giving back.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

3 Ways Customer Listening Powers Marketing Effectiveness

Ernan Roman | Posted 11.18.2014 | Business
Ernan Roman

Today customers can make sure that their voice is heard like never before. And, if marketers don't have measures in place to listen, they are turning a deaf ear to potentially significant problems and missing out on essential insights for improving their customer experience.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

The Next Business Frontier: Networks of Record

Vala Afshar | Posted 11.16.2014 | Technology
Vala Afshar

Systems of Record, Systems of Engagement, and Networks of Record - so many systems that describe how we work, who we work with, and where we work, fac...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Disney Finds Magic in Reciprocity Marketing

Ernan Roman | Posted 12.21.2014 | Business
Ernan Roman

A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to change previous behaviors.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 12.09.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 12.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 12.07.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 12.03.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

Social Media & the Revolution of Customer Service

Carol Han | Posted 12.02.2014 | Technology
Carol Han

Wells Fargo's got your number, literally. You tweet a complaint about a problem with your account, and their customer service team, which monitors the Twitter accounts of the company, will reach out to you via direct message or phone call.

Use Human Data to Provide True B2B Personalization

Ernan Roman | Posted 11.29.2014 | Business
Ernan Roman

Article by Ernan Roman Featured on CMS Wire An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers ...