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5 Tips to Boost Native Advertising Effectiveness

Ernan Roman | Posted 08.06.2014 | Business
Ernan Roman

There's good news for marketers when it comes to consumer acceptance of contextual advertising. Consumers have come to terms with these ads... but onl...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Relationship Marketing 1-2-3: Why Building Relationships Matters Most

R. Kay Green | Posted 07.24.2014 | Business
R. Kay Green

The reality is that it takes time to nurture your clients into loyal customers, but not if you remember that business is all about Relationships, Relationships, Relationships!

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

Get Organized... from the Road!

Lena L. West | Posted 06.24.2014 | Business
Lena L. West

When you're traveling and trying to nail down new business, you don't want to leave your current customers in the dust or feeling unappreciated. Taking your business to the next level might be easier than you think.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 08.16.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

Driving Word of Mouth Referrals: 5 Research Findings and 5 Tips

Ernan Roman | Posted 08.16.2014 | Business
Ernan Roman

Companies rely on customer referrals to bring in new business. But, they continue to struggle to interact, listen, and respond in a manner that provides the engagement and motivation for customers to actually provide those referrals.

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 08.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 08.08.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

Don't Use CRM to Automate Bad Behaviors

Ernan Roman | Posted 07.13.2014 | Business
Ernan Roman

Here's the good news about the state of CRM today: Most companies recognize the financial value resulting from improving their customer experience (CX...

Why Isn't Your Customer Service Better?

Ernan Roman | Posted 07.01.2014 | Business
Ernan Roman

As marketers adopt new and more sophisticated technologies and methods for servicing customers, you would assume that we've gotten to the point where a satisfactory customer service experience would be a given.

How Social Listening Helps the Red Cross and Dell

Ernan Roman | Posted 05.17.2014 | Business
Ernan Roman

Challenge: Today's consumers are more connected via new media than ever before. To fully engage the multichannel consumer, companies need to leverage ...

Experiential Marketing; Creative Ideas From Vanity Fair and Frito Lay

Ernan Roman | Posted 05.03.2014 | Business
Ernan Roman

Challenge: Customers want to be actively involved in their own brand experiences. To meet this demand companies are developing innovative experiential marketing campaigns utilizing the virtually limitless opportunities of multichannel engagement.

6 Multichannel Takeaways from Best Buy's Marketing

Ernan Roman | Posted 04.21.2014 | Business
Ernan Roman

Challenge: Marketers are having a tough time maintaining engagement with today's multichannel, multi-device consumers. According to ShopperTrack, whi...

Macy's Rewards Customers for Providing Tracking Permission

Ernan Roman | Posted 04.05.2014 | Business
Ernan Roman

New technology allows companies to track consumer's every move; however, caution must be taken to ensure that permission is gained before tracking commences.

The Unexpected Value of Business Collaboration

Brian Honigman | Posted 03.09.2014 | Business
Brian Honigman

Collaboration is the fuel of any business, whether it is between employees, partners or customers. It is a driving force for continued efficiency among everyday tasks and a necessity for improving the outcomes of many business activities.

Montreal Transit's Innovative App Drives High Engagement

Ernan Roman | Posted 02.16.2014 | Business
Ernan Roman

Today, engaging customers through ongoing, personalized, experience-based interactions is the key to developing loyalty and future sales.

The Data Dilemma: Finding Meaning in the Modern-Day Sales Industry

Ilana Greene | Posted 02.10.2014 | Business
Ilana Greene

The profession of sales has evolved greatly since the door-to-door days of Willy Loman. With the internet, email and Big Data, technology has facilitated communication and provided access to data in ways that were unimaginable 50 years prior.