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Crowdstorming

Crash Course in Crowdstorming: An Interview With Shaun Abrahamson

Carrie Yury | Posted 08.24.2013 | Technology
Carrie Yury

From picking pop stars, to funding scientific research, crowdsourcing, the process of using the power of the crowd to get ideas, fund projects, review...

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?

Crowdsourcing: The Missing Link in Manufacturing Innovation

Brad Wiandt | Posted 05.05.2013 | Business
Brad Wiandt

American manufacturing will grow again when new products emerge as our key differentiator and competitive edge. To achieve this, we need products dreamt up by people in the field, people who know the pain points and opportunities firsthand. Crowdsourcing may be the key.

From Crowdsourcing to Crowdstorming

Shaun Abrahamson | Posted 04.24.2013 | Technology
Shaun Abrahamson

Over the last decade, organizations like GE, P&G, DARPA and LEGO have pioneered working with crowds to brainstorm. And in recent years, startups like Quirky, Localmotors and Giffgaff have put "crowdstorming" at the core of their strategies to bring better products and services to market.