Netflix customers already can (and do) access their accounts everywhere and via multiple other access points, including their DVRs, DVD players, Xbox's, Apple TVs, and others of that ilk. That is the reality facing cable/satellite providers. So, why pretend it isn't there?
Almost always, the physical world ignores the power of the virtual world (among other things). Based on my experience, here are 8 concrete ways to generate significant new revenues in that physical world.