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Cultural Shifts

Digital Fire: Northwest Voices in the Arts, Books, and Business on Reinvention

Russell C. Smith | Posted 07.31.2013 | Impact
Russell C. Smith

We asked a few Northwest people in the arts and business communities what reinvention means to them.

Digital Fire: Northwest Voices in the Arts, Books, and Business on Reinvention

Russell C. Smith | Posted 12.22.2012 | Impact
Russell C. Smith

The topic of reinvention is everywhere in American culture. Cultural shifts and economic forces have affected artists and entrepreneurs, people on the street and people in high-rise towers.

Adios, Siesta...Hello Major Business Opportunity

Gregg S. Lipman | Posted 11.28.2012 | Business
Gregg S. Lipman

A behavioral shift in the Spanish culture means big opportunity for brands that previously have not had a huge presence in Spain.

Digital Fire: Starting Over From Zero

Russell C. Smith | Posted 05.23.2012 | Business
Russell C. Smith

In a fragmented, sped-up world, images needed to be broken into their separate parts and pieced back together.

Marketers, Are you Listening to the Language Used to Describe the New Apple Tablet?

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.