The topic of reinvention is everywhere in American culture. Cultural shifts and economic forces have affected artists and entrepreneurs, people on the street and people in high-rise towers.
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A behavioral shift in the Spanish culture means big opportunity for brands that previously have not had a huge presence in Spain.
In a fragmented, sped-up world, images needed to be broken into their separate parts and pieced back together.
There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.
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