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Customer Acquisition

Don't Let Your Workplace Be an Oldsmobile

Mary Donohue | Posted 05.20.2014 | Business
Mary Donohue

Failing companies typically feature a "sick" culture. Staff are unhappy and going through the motions -- either waiting things out, or actively looking to jump ship.

How to Silence Critics and Cultivate Fans

Lili Balfour | Posted 04.25.2014 | Business
Lili Balfour

If you are doing anything worthwhile, you will have critics. Learn to discern between those providing valuable feedback on your product or service and those who simply have too much time on their hands and a sour attitude.

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?

Gaining 60,000 Customers in 60 Hours Through Press

Patrick Ambron | Posted 11.26.2012 | Small Business
Patrick Ambron

Chances are your product isn't as naturally viral as a Draw Something or Instagram. However, that doesn't mean you can't reach your audience and see...

Fred Wilson: 'Marketing Is For Startups With Sucky Products'

Fred Wilson | Posted 05.25.2011 | Business
Fred Wilson

I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).