As online platforms and customer usage evolve, it's up to you to stay informed and make the most effective marketing and advertising choices for your business. Don't dismiss Facebook because it's changing. Rather, adjust your advertising techniques to make the most of it.
S. Donald Stookey died this month at the age of 99. He will be remembered for his invention of a new category of materials called synthetic glass ceramics. Stookey will also be remembered as an exemplar of the everyday hard work and collaboration from which great innovations come.
However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.
Imagine being seated at a restaurant. The host takes you down a very long corridor leading to a small dark room -- an off-shoot of the actual restaurant. This is what it feels like to be a customer who wants to engage with a company on social.
Your web site must be the center of gravity for your online strategy. While you need to use multiple channels for reach, the most important activity needs to coalesce around one place, and that must be your web site.