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Customer Engagement

Read This Before You Give Up on Facebook Advertising

Nick Unsworth | Posted 12.22.2014 | Business
Nick Unsworth

As online platforms and customer usage evolve, it's up to you to stay informed and make the most effective marketing and advertising choices for your business. Don't dismiss Facebook because it's changing. Rather, adjust your advertising techniques to make the most of it.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 12.17.2014 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

The Daily Innovator(sm): Making Your Own Luck

Kevin McDermott | Posted 11.18.2014 | Business
Kevin McDermott

S. Donald Stookey died this month at the age of 99. He will be remembered for his invention of a new category of materials called synthetic glass ceramics. Stookey will also be remembered as an exemplar of the everyday hard work and collaboration from which great innovations come.

Share a Coke: More Evidence on Real Effectiveness

Collinger | Posted 10.18.2014 | Business

Tracking individual purchase behavior, particularly linking it to an individual's social media behavior is difficult, but apparently Coke is doing it right.

Relational Leadership: Where Relationships Lead and Capital Follows

Robert Hall | Posted 08.25.2014 | Business
Robert Hall

We have transient customers, served by transient employees, working for transient leaders, owned by transient shareholders. Disengagement is overpowering today's leaders.

3 Big Challenges for Latin America's Electricity Sector, 3 Big Strategies for a Successful Future

Jake Levine | Posted 07.07.2014 | Technology
Jake Levine

In the midst of rising demand, Latin America has been struggling with a wide-range of issues in building out new electric generation capacity.

Crowd Sourcing: A New Way to Look at Digital Marketing?

Tom Lowery | Posted 03.23.2014 | Business
Tom Lowery

However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.

5 Steps to Improve Customer Relationships in Any Industry

Hulya Aksu | Posted 03.04.2014 | Business
Hulya Aksu

If customers are going to offer their loyalty to your business, they need to know they're getting something valuable in return--and often that's much more than whatever it is you're selling.

Visualizing the Mindset of the Consumer (Infographic) | Posted 02.10.2014 | Business

According to a most recent study and infographic from SAP there are 2.4 billion ongoing, brand-related conversations among American consumers, daily.

Four Companies Who Make Customer Engagement a Priority

Blake Landau | Posted 01.27.2014 | Business
Blake Landau

Imagine being seated at a restaurant. The host takes you down a very long corridor leading to a small dark room -- an off-shoot of the actual restaurant. This is what it feels like to be a customer who wants to engage with a company on social.

Is Big Data Shrinking Customer Engagement?

Robert Hall | Posted 10.15.2013 | Business
Robert Hall

The big question for customers regarding sharing information: Are providers demonstrating enough value and trust to warrant the risk and nuisance of more data and more engaged relationships?

In The Age of Big Data - Data Is Power

Navin Nagiah | Posted 07.16.2013 | Technology
Navin Nagiah

Your web site must be the center of gravity for your online strategy. While you need to use multiple channels for reach, the most important activity needs to coalesce around one place, and that must be your web site.

Make Your Company Top-of-Mind and Your Employees Proud

Kare Anderson | Posted 06.02.2013 | Business
Kare Anderson

Few companies tap the scalable, brand-building power of their employees. Yet it may be their biggest missed opportunity in our increasingly connected yet complex era.

How To Compete In A New Digital World

Joe DeMicco | Posted 10.22.2013 | Impact
Joe DeMicco

Whether you run a business-to-business (B2B) or business-to-consumer (B2C) operation, your current and prospective clients are conducting an ever-increasing amount of economic activity online.

The Real Reason Americans Are Skeptical of Social Media

Beverly Macy | Posted 08.10.2012 | Business
Beverly Macy

Last week the 13th Allstate-National Journal Heartland Monitor Poll results were announced. The poll explored how Americans incorporate social media i...