The greatest of marketing masters will tell you they've earned their stripes by learning from their biggest mistakes. At least that's what the honest ones will tell you. We don't always get the results we want, so we learn our lessons.
As salespeople or sales leaders, do you follow the same process every time, or do you wing it? A recent exceptional dining experience provided a valuable lesson for how acting with intention and following a defined process separates the good from the great.
Should you choose to differentiate yourself on the basis of service, then it has got to be about commitment and passion for the customer. As soon as the customer sees tradeoffs in customer service, then you have lost your differentiation on that front.
I value expediency. The idea of finding everything I want in one store and getting in and out quickly ... love that. But there are times when I am not that shopper. When a purchase really matters to me, then I want more.
One of the greatest benefits of an open innovation platform for a financial institution is that they can honestly say that they listen to what clients and potential clients want and, perhaps, more importantly what they need.
It amazes me when I hear that a CEO or marketer has never heard of Net Promoter Score (NPS). I'm also shocked when folks tell me that they know all about NPS but aren't measuring it at their company. Really?
Also Apple's CEO Tim Cook should develop his own personal founder's vision as a guiding principle. Especially, if he wants to project a company vision that communicates to employees, shareholders and clients a credible and promising future.
Sales enablement tools are the guides that help sales be more successful and outperform the competition. The underlying assumption is that the sales person can control the buyers' journey.
Unfortunately, that's an illusion