iOS app Android app

Customer Loyalty

Why B-Schools Should be Teaching Market Basket

Judith Samuelson | Posted 08.18.2014 | Business
Judith Samuelson

New England is home to scores of world class business schools, and Boston is teeming with management theorists who make their living teaching the next...

Attitudes and trends of the new consumer

Ricardo B. Salinas | Posted 07.01.2014 | Business
Ricardo B. Salinas

To meet customer expectations, companies face increasing pressure. Therefore it is important to set higher goals; it is not enough to exceed what we have done in the past if another company is growing more than we are.

When Perks and Discounts Can Hurt Your Business

Ian Altman | Posted 03.23.2014 | Business
Ian Altman

I speak with corporations and groups around the world, so I'm constantly flying on planes and staying in hotels. I see the good, the bad, and the ug...

Can You Jab Like a Sneaky, Old Vegetable Lady?

Matthew Trinetti | Posted 01.26.2014 | Business
Matthew Trinetti

Succeeding on social media doesn't require a foreign strategy -- it requires the very same strategy successful vendors have been executing since the birth of commerce.

A Different Perspective on Creating Loyal Customers

Bill McBean | Posted 11.07.2013 | Small Business
Bill McBean

Even if they've never thought about the role their employees play in retaining customers, these two suggestions are more common sense than anything else.

How SMS Text Messaging Retains Customers & Drives Loyalty

Brian Honigman | Posted 10.05.2013 | Technology
Brian Honigman

When using SMS in the right context you're able to paint a more compelling picture for your audience and therefore, drive a stronger value and tell a more compelling story to retain them for the future.

The Daily Innovator: Do Customers Want Your Big Idea?

Amy Radin | Posted 07.29.2013 | Business
Amy Radin

The selling of a new idea is, at bottom, a story told to customers. A persuasive story is built on insight into who customers are and how they behave. Orientation to that behavior produces clarity about what the organization wishes to be.

When Loyalty Programs Go Bad

Ian Altman | Posted 04.30.2013 | Business
Ian Altman

Businesses create customer loyalty programs to encourage repeat and referral business. Increased airline status can motivate travelers to pick one air...

Is "No Problem" a Problem?

William B. Bradshaw | Posted 03.23.2013 | Business
William B. Bradshaw

Using "no problem" as a synonym for "you're welcome" has only been around since the late 1900s and tends to be used predominately by people younger than forty. But regardless of one's age, all of us need to refrain from using "no problem" in this way.

Five Secrets to Delivering Exceptional Customer Service

Paul Mandell | Posted 12.10.2012 | Small Business
Paul Mandell

A challenging combination of tighter wallets, new and evolving information channels, and rising customer expectations have created a complex consumer landscape that tests the ability of even the most seasoned chief customer experience officer.

OH BEEEHAAAVE! Winning the Talent War and Keeping Customers Extremely Happy

Julie Kantor | Posted 11.05.2012 | Business
Julie Kantor

Austin Powers didn't just make us laugh, he had a good point for America's employers. We need to behave much more to increase employee and customer loyalty. We have to out-behave the competition!

The New Brand-Consumer Relationships

Sana Dubarry | Posted 10.15.2012 | Business
Sana Dubarry

This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople).

Travel Rewards Programs For Kids

Shermans Travel | Posted 08.19.2012 | Travel
Shermans Travel

A growing number of programs geared toward the under-12 set offer chances for the little ones to earn their own perks.

Dear LinkedIn (and Facebook and Google): It's My Life. Isn't It My Data?

Michael Hinshaw | Posted 08.14.2012 | Business
Michael Hinshaw

The era of Big Data is upon us. Unfortunately, it's marked by Big Screw Ups -- like LinkedIn's.

Four Steps to Managing Your Online Reputation

Carol Roth | Posted 07.22.2012 | Small Business
Carol Roth

For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.

How Facebook, Twitter Make You Spend More: Study

Loren Berlin | Posted 05.03.2012 | Money

Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...

Stakeholder Relationships: Key to a Sustainable Enterprise

John Friedman | Posted 06.13.2012 | Business
John Friedman

Each relationship is an intangible asset of the business. As any accountant will tell you, assets can either appreciate or depreciate or hold their value.

360* Marketing, Part 2: Reach Your Market

Michael Picard | Posted 05.12.2012 | Business
Michael Picard

I used to hear a saying, which applies to business, "A mist in the pulpit is a fog in the pews." If you don't know your product inside and out, how do you expect your customers to?

Smarter Commerce: Putting the Customer at the Center

Posted 03.19.2012 | Technology

Empowered by social technology and unprecedented amounts of information, today's customers present new challenges and opportunities to businesses worl...

Twilight: 5 Lessons Your Business Can Learn From The Movie

Carol Roth | Posted 01.28.2012 | Small Business
Carol Roth

With the last installment in the uber-popular Twilight saga bringing in the big bucks all over the globe, here are a few business lessons you can take away from this very valuable franchise.

Occupy Movement Pushes CSR to the Tipping Point

Carol Pierson Holding | Posted 01.22.2012 | Business
Carol Pierson Holding

The financial industry could greatly improve its reputation if its members actively supported laws to fix income inequities. This would be CSR in its ultimate incarnation, doing well by doing the right thing. Actions like these would show true leadership.

Is Being Pet-Friendly Good For Your Business?

The Huffington Post | Janean Chun | Posted 12.24.2011 | Small Business

Having a pet-friendly policy might not just be a way to combine a love of animals with business -- a recent survey by eBay Local reveals it's good for...

Groupon Rewards Program: The Top 3 Things Merchants Misunderstand

Seth Priebatsch | Posted 12.20.2011 | Small Business
Seth Priebatsch

Never one for subtle movements, Groupon's come out swinging at loyalty. Unfortunately for Groupon, just shouting "loyalty" a bunch of times doesn't make it true. My message to merchants is this: Don't fall for this latest daily deal [Grou]Ponzi scheme.

Rod Kurtz

Ask Rod: How Can We Keep Customers Loyal?

HuffingtonPost.com | Rod Kurtz | Posted 12.18.2011 | Small Business

Switching to a new location is a challenge for any retailer -- but it can also open up new opportunities. So what's the best way to hold onto your cus...

Sephora Does Social Media Backwards

Carol Roth | Posted 12.04.2011 | Business
Carol Roth

It's like having a customer standing in your store with cash in hand ready to check out and your sales associate saying, "Great, please go to a different location across town to complete your purchase." It lacks business sense.