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Customer Reviews

Getting the Most Out of Customer Praise

Gregory Ciotti | Posted 11.16.2014 | Business
Gregory Ciotti

American showman P.T. Barnum was a man who knew a little something about the power of social proof, and his advice stands as a lesson that every business owner needs to learn:

You're More Likely to Read Reviews for Restaurants Than for Banks

MyBankTracker | Posted 04.21.2014 | Money
MyBankTracker

The wealth of crowdsourced, peer advice allows us to make an informed decision when we decide how to spend our money. But, why don't we practice this ritual when picking a bank, a credit card or any other financial product?

Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

5 Ways to Manage Your Online Customer Reviews Without Being Really Shady

Liz O'Neill Dennison | Posted 11.30.2013 | Technology
Liz O'Neill Dennison

What's a badly-reviewed -- or not-yet reviewed -- business owner to do? Most of the review sites out there don't make it easy.

Customer Service: The New Proactive Marketing

Hulya Aksu | Posted 05.26.2013 | Business
Hulya Aksu

Being in business means more than just selling your services or goods. In 2013, being in business means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening.

Using Customer Reviews as a Marketing Opportunity

Hulya Aksu | Posted 04.08.2013 | Small Business
Hulya Aksu

The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.

Direct Ways to Get More Reviews, Blissful Travel and Great Clients

Melody Stevens | Posted 01.27.2013 | Small Business
Melody Stevens

With so many business people writing books, accepting out-of-area speaking engagements, and seeking more ideal clients, time is of the essence. With that in mind, below are three common wishes for today's busy entrepreneurs.

Amazon Warfare: Stuffing the Customer-Review Box

Paul Raeburn | Posted 12.04.2012 | Media
Paul Raeburn

Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.

10 Things Amazon Doesn't Want You To Know

SmartMoney | Quentin Fottrell | Posted 06.25.2012 | Money

SmartMoney.com: What every shopper should know about the world's largest online retailer. 1. "Take our customer reviews with a grain of salt." ...

Managing Online Customer Feedback: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Julia L. Rogers | Posted 08.24.2011 | Small Business

The customer is always right. And with the proliferation of online customer feedback in recent years, now he has a big, public megaphone. Positive com...

How To Deal With Online Critics

Luther Lowe | Posted 05.25.2011 | Business
Luther Lowe

It's never easy to read negative things about your business on the Internet. Here's some advice on how to respond when it happens.