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Customer Reviews

Customer Service: The New Proactive Marketing

Hulya Aksu | Posted 03.26.2013 | Business
Hulya Aksu

Being in business means more than just selling your services or goods. In 2013, being in business means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening.

Using Customer Reviews as a Marketing Opportunity

Hulya Aksu | Posted 04.08.2013 | Small Business
Hulya Aksu

The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.

Direct Ways to Get More Reviews, Blissful Travel and Great Clients

Melody Stevens | Posted 01.27.2013 | Small Business
Melody Stevens

With so many business people writing books, accepting out-of-area speaking engagements, and seeking more ideal clients, time is of the essence. With that in mind, below are three common wishes for today's busy entrepreneurs.

Amazon Warfare: Stuffing the Customer-Review Box

Paul Raeburn | Posted 12.04.2012 | Media
Paul Raeburn

Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.

10 Things Amazon Doesn't Want You To Know

SmartMoney | Quentin Fottrell | Posted 06.25.2012 | Home

SmartMoney.com: What every shopper should know about the world's largest online retailer. 1. "Take our customer reviews with a grain of salt." ...

Managing Online Customer Feedback: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Julia L. Rogers | Posted 08.24.2011 | Small Business

The customer is always right. And with the proliferation of online customer feedback in recent years, now he has a big, public megaphone. Positive com...

How To Deal With Online Critics

Luther Lowe | Posted 05.25.2011 | Business
Luther Lowe

It's never easy to read negative things about your business on the Internet. Here's some advice on how to respond when it happens.