Being in business means more than just selling your services or goods. In 2013, being in business means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening.
The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.
With so many business people writing books, accepting out-of-area speaking engagements, and seeking more ideal clients, time is of the essence. With that in mind, below are three common wishes for today's busy entrepreneurs.
Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.
The customer is always right. And with the proliferation of online customer feedback in recent years, now he has a big, public megaphone. Positive com...