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Customer Service

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

I Called Disneyland to Complain, and They Told Me to F**k Off

Taryn Hillin | Posted 10.30.2014 | Business
Taryn Hillin

It's not just Disneyland, it's the fact that corporations run the world now and individuals no longer matter. It's the mentality that your voice as a regular, non-famous, non-one-percenter, non-lobbyist human being means nothing when it comes to big, branded companies.

Love 'Em or Lose 'Em: How to Get Your Best Clients to Stay

Kim Pisolkar | Posted 10.29.2014 | Small Business
Kim Pisolkar

As a small business owner, one of your top priorities should be client retention. Why? Because getting good clients to stay will increase your profits and ensure your business has long-term sustainability.

Exceptional Customer Service Affects Small Business Profitability

Scott Moyer | Posted 10.28.2014 | Small Business
Scott Moyer

Creating positive customer service experiences will inspire emotional responses toward a business, including trust, gratitude and loyalty, and through word-of-mouth, every customer has the potential to become a brand advocate and increase profitability.

Why Coyote Marketing Is All the Rage for Brands in Need of a Social Strategy

Lee Traupel | Posted 10.26.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

A Letter to Consumers, Travelers and Humans...

Teri Biebel | Posted 10.24.2014 | Business
Teri Biebel

Dear fellow guests, shoppers, travelers, and customers in general, I hope you don't mind me mentioning this to you. I mean, you don't even know me, b...

The #1 Dumb Thing Businesses Do to Hurt Themselves

Laura Stack | Posted 10.24.2014 | Business
Laura Stack

If you really want to hurt your business, ignore what your customers want. Let me give you a few examples of this stupid business trick in action.

Are You Losing a Full Day of Revenue With Your Mobile Site?

Allen Burt | Posted 10.21.2014 | Small Business
Allen Burt

Not optimizing your site for mobile is the equivalent of having your physical store closed one day a week.

Business Etiquette: The Correct Way to Respond to a Verbal 'Thank You'

Diane Gottsman | Posted 10.21.2014 | Business
Diane Gottsman

Two simple words, "no problem," in response to a "thank you," may be chipping away at your customers' goodwill. The service person who replies with this response almost certainly means to acknowledge the "thank you" and is essentially saying "you're welcome." Still, many customers are offended.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

When the Customer Is Wrong

Darren Hardy | Posted 10.16.2014 | Business
Darren Hardy

Yes, the customer is important and it is good business to deliver a great experience, but NOT at the sacrifice of you, your people, or your ability to serve other more appreciative customers.

Customer Service: A Market Differentiator For Small Business

Brandon Knight | Posted 10.14.2014 | Small Business
Brandon Knight

As a small business owner competing against the likes of Amazon, no one has to tell you it's a jungle out there. You live it every day. So it's no surprise that customer service is a key -- if not the -- market differentiator.

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

What Is the Cost of a Bad Hire?

The University of Central Florida Forum | Posted 10.08.2014 | College
The University of Central Florida Forum

What is the cost of a bad hire? How much does the "bottom line" suffer when a new hire has difficulty acclimating and functioning in a team environment?

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

6 Customer Experience Lessons From a Digital Business Pioneer

Vala Afshar | Posted 10.04.2014 | Business
Vala Afshar

Functioning as the Publisher and Vice President of Content at Kraft Sports Productions, including the New England Patriots, Fred Kirsch is truly a technology innovator and someone who is focused on digital business transformation.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

Finding Out Whom to Trust When You Do Business Together

Gini Graham Scott | Posted 10.03.2014 | Business
Gini Graham Scott

I began thinking about the importance of knowing whom to trust in doing business together when I experienced two major breaches, one as a customer seeking services and another when I was providing services myself.

Social Media & the Revolution of Customer Service

Carol Han | Posted 10.02.2014 | Technology
Carol Han

Wells Fargo's got your number, literally. You tweet a complaint about a problem with your account, and their customer service team, which monitors the Twitter accounts of the company, will reach out to you via direct message or phone call.

Customer Service Week at the Apple Store, or Beware of Upgrades and the iPhone 6 Frenzy

Laurie Levy | Posted 10.02.2014 | Fifty
Laurie Levy

I hope to celebrate the end of Get Organized Week with a single calendar that lives happily ever after in the Cloud and sends all of its events and reminders magically to my phone. But I still have my iMovie issue to solve. And now my phone is telling me to upgrade to OS 8.0.2. Dare I?

Treating Citizens Like Customers

Tom Fox | Posted 09.30.2014 | Politics
Tom Fox

Providing services to citizens, businesses and other organizations is integral to the missions of most federal agencies, but many are falling short. ...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

10 Fun Things to Do While on Hold With Your Insurance Company

Sarah O'Leary | Posted 10.02.2014 | Healthy Living
Sarah O'Leary

The time you spend waiting for the insurance company to answer your call can be incredibly frustrating. Here are several activities you can do while waiting for "the next available representative" to assist you.