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Customer Service

Service Excellence: It's Not Just for Holiday Shopping

Pam Lyra | Posted 11.21.2014 | Business
Pam Lyra

As a service professional, I used to find myself ranting about my terrible service experiences to friends and family. Then, one day I had a perspective change, and I began raving about my great service experiences -- to the persons who delivered them to me.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 11.09.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

25 Ways to Connect With Your Clients

Susan Kerr | Posted 11.06.2014 | Business
Susan Kerr

I've built my life around learning about, reflecting on, thinking of and caring for people -- their motivations, best interests, livelihoods, lives. I've lived different chapters of this; and I do believe the way I care and how I care has changed across the years.

Development Folks, What Can We Learn From the Private Sector?

Jeff Thindwa | Posted 11.03.2014 | World
Jeff Thindwa

If governments, service providers, and donors learned from the private sector and treated recipients of public services like actual customers, greater sustainable development could be achieved.

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 11.03.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

10 Tips to Handle Difficult Customers in Your Small Business

Melinda Emerson | Posted 10.31.2014 | Small Business
Melinda Emerson

You must know by now, repeat customers are key to building a successful small business. But, it isn't always easy to build a relationship, and you need to have a plan in place to deal with bumps in the road when customers are unhappy.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

I Called Disneyland to Complain, and They Told Me to F**k Off

Taryn Hillin | Posted 10.30.2014 | Business
Taryn Hillin

It's not just Disneyland, it's the fact that corporations run the world now and individuals no longer matter. It's the mentality that your voice as a regular, non-famous, non-one-percenter, non-lobbyist human being means nothing when it comes to big, branded companies.

Love 'Em or Lose 'Em: How to Get Your Best Clients to Stay

Kim Pisolkar | Posted 10.29.2014 | Small Business
Kim Pisolkar

As a small business owner, one of your top priorities should be client retention. Why? Because getting good clients to stay will increase your profits and ensure your business has long-term sustainability.

Exceptional Customer Service Affects Small Business Profitability

Scott Moyer | Posted 10.28.2014 | Small Business
Scott Moyer

Creating positive customer service experiences will inspire emotional responses toward a business, including trust, gratitude and loyalty, and through word-of-mouth, every customer has the potential to become a brand advocate and increase profitability.

Why Coyote Marketing Is All the Rage for Brands in Need of a Social Strategy

Lee Traupel | Posted 10.26.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

A Letter to Consumers, Travelers and Humans...

Teri Biebel | Posted 10.24.2014 | Business
Teri Biebel

Dear fellow guests, shoppers, travelers, and customers in general, I hope you don't mind me mentioning this to you. I mean, you don't even know me, b...

The #1 Dumb Thing Businesses Do to Hurt Themselves

Laura Stack | Posted 10.24.2014 | Business
Laura Stack

If you really want to hurt your business, ignore what your customers want. Let me give you a few examples of this stupid business trick in action.

Are You Losing a Full Day of Revenue With Your Mobile Site?

Allen Burt | Posted 10.21.2014 | Small Business
Allen Burt

Not optimizing your site for mobile is the equivalent of having your physical store closed one day a week.

Business Etiquette: The Correct Way to Respond to a Verbal 'Thank You'

Diane Gottsman | Posted 10.21.2014 | Business
Diane Gottsman

Two simple words, "no problem," in response to a "thank you," may be chipping away at your customers' goodwill. The service person who replies with this response almost certainly means to acknowledge the "thank you" and is essentially saying "you're welcome." Still, many customers are offended.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

When the Customer Is Wrong

Darren Hardy | Posted 10.16.2014 | Business
Darren Hardy

Yes, the customer is important and it is good business to deliver a great experience, but NOT at the sacrifice of you, your people, or your ability to serve other more appreciative customers.

Customer Service: A Market Differentiator For Small Business

Brandon Knight | Posted 10.14.2014 | Small Business
Brandon Knight

As a small business owner competing against the likes of Amazon, no one has to tell you it's a jungle out there. You live it every day. So it's no surprise that customer service is a key -- if not the -- market differentiator.

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

What Is the Cost of a Bad Hire?

The University of Central Florida Forum | Posted 10.08.2014 | College
The University of Central Florida Forum

What is the cost of a bad hire? How much does the "bottom line" suffer when a new hire has difficulty acclimating and functioning in a team environment?

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...