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Customers

The Secret to Winning the Race for Talent: Purpose Is So Much More Than a Paycheck

Karin Volo | Posted 09.23.2014 | Business
Karin Volo

You've probably heard the term "war on talent." People in human resources have been talking about it for a decade. Well, that time is really here now. However, I'd like to challenge us to change the vocabulary around this. War has such a negative connotation.

A Glimpse Inside the Minds of 3 Business Leaders

Scott MacFarland | Posted 09.17.2014 | Business
Scott MacFarland

Have you ever wondered what today's business leaders think about? Tough questions must be asked almost every day in order to keep the business running smoothly.

Big Data And Marketing Personas - A Perfect Match?

Scott MacFarland | Posted 09.08.2014 | Business
Scott MacFarland

Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.

Standout by 'Liking' Them Before They 'Like' You -- It's Basic #RonR!

Ted Rubin | Posted 09.03.2014 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands.

The Customer Is Mostly Wrong

Gregory Ciotti | Posted 08.12.2014 | Business
Gregory Ciotti

One of the more iconic phrases in customer service is "give 'em the pickle," drawn from a story by Bob Farrell regarding an unhappy customer who couldn't get extra pickles for his hamburger.

Customer Service: There Is Only ONE Way

Hans Hickler | Posted 09.29.2014 | Business
Hans Hickler

Should you choose to differentiate yourself on the basis of service, then it has got to be about commitment and passion for the customer. As soon as the customer sees tradeoffs in customer service, then you have lost your differentiation on that front.

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 09.15.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.

How Great Entrepreneurs Really Listen To Customers

Marty Zwilling | Posted 09.10.2014 | Business
Marty Zwilling

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice o...

The Complete Guide to Using Social Media for Customer Service

Courtney Seiter | Posted 09.02.2014 | Technology
Courtney Seiter

Ready to do something really groundbreaking and revolutionary in social media marketing? I've got just the thing: customer service.

5 Best Practices for Tech Bubble Preparedness

Robert S. Hull | Posted 08.24.2014 | Business
Robert S. Hull

As you think about how to maintain and grow your business in both good times and bad, think of our best practice guide below as a form of "tech bubble preparedness kit."

Duct Tape Selling for Small Business

Carol Roth | Posted 07.12.2014 | Small Business
Carol Roth

Sales can be the bane of a small business owner's existence. Limited budgets and limited time sometimes put a constraint on profits. So how can you sell more effectively?

The Four Types Of Customers Your Business Will Meet Online

Girish Shenoy | Posted 04.16.2014 | Small Business
Girish Shenoy

Thanks to tantrums and never-ending checkout lines, it is no wonder that footfalls are increasing in online marketplaces. Be it for clothes or gadgets or even groceries. Everybody thinks that it is considerably easier to conduct business on the net.

The First Strategic Question Every Business Must Ask

Anthony Tjan | Posted 04.14.2014 | Business
Anthony Tjan

The truth is that most company leaders are too narrow in defining their competitive landscape or market space. They fail to see the potential for "non-traditional" competitors.

Fast Casual Restaurants Are Thriving, Fast Food Joints Are Floundering

BurgerBusiness | Posted 04.07.2014 | Home
BurgerBusiness

The battle for customers waged between fast-casual and quick-service restaurants proved about as noncompetitive last year as Sunday's Super Bowl. Fast casual won. Again.

2014 New Year's Challenge: Stop Guessing on Sales Forecasts

Bill Burnett | Posted 02.24.2014 | Business
Bill Burnett

In a high volume business, you may be able to get by with historical percentages for win rate, but in many businesses, a few opportunities could make or break the year. How real are they? My 2014 challenge to you is to stop guessing.

3 Reasons Your Customers Will Say YES to an Affordable Care Act Price Increase

Ellen Rohr | Posted 01.25.2014 | Business
Ellen Rohr

What I learned? Your team members can solve every problem. They are waiting to be heard and engaged. You can ask them what their goals are and commit to helping them achieve them.

How to Turn Your Customers Into Evangelists

Dorie Clark | Posted 01.23.2014 | Small Business
Dorie Clark

They're exactly the kind of customers you want -- engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck?

WATCH: Consumers Are In Charge Now

Shawn Amos | Posted 12.11.2013 | Technology
Shawn Amos

Nine out of 10 senior level executives plan to collaborate with customers in the near future. Just one of the facts revealed in a new study from IBM a...

These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.

Interviewing Chip Bell: The 9 1/2 Principles of Innovative Service

BJ Gallagher | Posted 09.23.2013 | Business
BJ Gallagher

Chip Bell is one of my favorite authors. His books are smart, succinct, accessible, and practical. Among the mind-numbing, eye-glazing, sleep-inducing...

Is There a Digital Divide for Customers?

Alistair Niederer | Posted 10.27.2013 | Business
Alistair Niederer

Over the past couple of years the way companies interact with their customers has changed beyond all recognition. I have been thinking a lot about how...

Maybe You Get Bad Customer Service Because You're a Bad Customer

Matt Walsh | Posted 06.30.2014 | Business
Matt Walsh

Some folks seem to get into a customer service Battle Royale every time they step outside their house. Maybe it's because the universe is against you guys. Or maybe -- just maybe -- it's because you behave like selfish obnoxious bullies.

Is the Consumer Now Your New Head of Marketing?

Alistair Niederer | Posted 09.16.2013 | Business
Alistair Niederer

There is a big shift in marketing today, with brands finding that they have a large number of customers who love their products. They are willing to tell their friends and effectively advertise the brand for free.

The Power of Team

Jay McHugh | Posted 06.26.2013 | Business
Jay McHugh

As many of us know, the power of a team is far stronger than the individual. By combining strengths you utilize the benefits of many and lessen the w...

5 Ways to Sign Up More Web Customers, Immediately

Allen Burt | Posted 08.24.2013 | Small Business
Allen Burt

The good news is that building a compelling landing page primarily means focusing on your core message and removing the major pitfalls that cause new visitors to ditch before they click through. Here's how to make that happen with just a few tweaks.