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Customers

The Four Types Of Customers Your Business Will Meet Online

Girish Shenoy | Posted 04.16.2014 | Small Business
Girish Shenoy

Thanks to tantrums and never-ending checkout lines, it is no wonder that footfalls are increasing in online marketplaces. Be it for clothes or gadgets or even groceries. Everybody thinks that it is considerably easier to conduct business on the net.

The First Strategic Question Every Business Must Ask

Anthony Tjan | Posted 04.14.2014 | Business
Anthony Tjan

The truth is that most company leaders are too narrow in defining their competitive landscape or market space. They fail to see the potential for "non-traditional" competitors.

Fast Casual Restaurants Are Thriving, Fast Food Joints Are Floundering

BurgerBusiness | Posted 04.07.2014 | Food
BurgerBusiness

The battle for customers waged between fast-casual and quick-service restaurants proved about as noncompetitive last year as Sunday's Super Bowl. Fast casual won. Again.

2014 New Year's Challenge: Stop Guessing on Sales Forecasts

Bill Burnett | Posted 02.24.2014 | Business
Bill Burnett

In a high volume business, you may be able to get by with historical percentages for win rate, but in many businesses, a few opportunities could make or break the year. How real are they? My 2014 challenge to you is to stop guessing.

3 Reasons Your Customers Will Say YES to an Affordable Care Act Price Increase

Ellen Rohr | Posted 01.25.2014 | Business
Ellen Rohr

What I learned? Your team members can solve every problem. They are waiting to be heard and engaged. You can ask them what their goals are and commit to helping them achieve them.

How to Turn Your Customers Into Evangelists

Dorie Clark | Posted 01.23.2014 | Small Business
Dorie Clark

They're exactly the kind of customers you want -- engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck?

WATCH: Consumers Are In Charge Now

Shawn Amos | Posted 12.11.2013 | Technology
Shawn Amos

Nine out of 10 senior level executives plan to collaborate with customers in the near future. Just one of the facts revealed in a new study from IBM a...

These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.

Interviewing Chip Bell: The 9 1/2 Principles of Innovative Service

BJ Gallagher | Posted 09.23.2013 | Business
BJ Gallagher

Chip Bell is one of my favorite authors. His books are smart, succinct, accessible, and practical. Among the mind-numbing, eye-glazing, sleep-inducing...

Is There a Digital Divide for Customers?

Alistair Niederer | Posted 10.27.2013 | Business
Alistair Niederer

Over the past couple of years the way companies interact with their customers has changed beyond all recognition. I have been thinking a lot about how...

Maybe You Get Bad Customer Service Because You're a Bad Customer

Matt Walsh | Posted 10.22.2013 | Business
Matt Walsh

Some folks seem to get into a customer service Battle Royale every time they step outside their house. Maybe it's because the universe is against you guys. Or maybe -- just maybe -- it's because you behave like selfish obnoxious bullies.

Is the Consumer Now Your New Head of Marketing?

Alistair Niederer | Posted 09.16.2013 | Business
Alistair Niederer

There is a big shift in marketing today, with brands finding that they have a large number of customers who love their products. They are willing to tell their friends and effectively advertise the brand for free.

The Power of Team

Jay McHugh | Posted 06.26.2013 | Business
Jay McHugh

As many of us know, the power of a team is far stronger than the individual. By combining strengths you utilize the benefits of many and lessen the w...

5 Ways to Sign Up More Web Customers, Immediately

Allen Burt | Posted 08.24.2013 | Small Business
Allen Burt

The good news is that building a compelling landing page primarily means focusing on your core message and removing the major pitfalls that cause new visitors to ditch before they click through. Here's how to make that happen with just a few tweaks.

What if Einstein Had Been in Business?

Richard Koch | Posted 07.14.2013 | Business
Richard Koch

Time is not an independent variable in business. It is part of the fabric of your product offering. It is part of what we all offer. It is the route to higher profits and happier customers.

Five Hidden Company Killers

Jack Garson | Posted 06.30.2013 | Small Business
Jack Garson

Some company killers are obvious. Competition. Obsolescence. Too much debt. They're sexy problems. They make the headlines and you're already aware of them. But there are hidden threats that you don't even know exist.

Blame the Board for JC Penney's Woes

Jerry McLaughlin | Posted 06.12.2013 | Business
Jerry McLaughlin

The JC Penney board is out of touch with the company and its customer base. They don't understand the basic nature of the problem the company confronts. Will the board use this most recent crisis to reevaluate its understanding of the situation, or give itself a pass, concluding that the last hire "just didn't work out"?

How To Make Real-World Use of Big Data

Michael J. Schroeck | Posted 06.03.2013 | Technology
Michael J. Schroeck

Today, through the use of instrumentation, such as RFID technology, companies and individuals can monitor in real-time everything from the status of a bullet train racing across the countryside to hourly energy usage in their homes and even individual appliances.

Why Customers Are Disappearing, Why Higher Unemployment Is the Likely Result, and Why Many in Washington Don't Have Half a Brain

Robert Reich | Posted 04.24.2013 | Business
Robert Reich

Can we just put aside ideology for one minute and agree that businesses hire more workers if they have more customers, and fire workers if they have fewer customers?

Supply Chain Revolution: How a 3-D Supply Chain Could Create Many New Jobs and Revitalize the Economy

Ho-Hyung Lee | Posted 02.11.2013 | Business
Ho-Hyung Lee

The Internet serves as a 3-D hub or platform between multiple information sources and recipients. But why haven't we developed any such 3-D systems in U. S. supply chains, with strong operational feedback modules like Toyota's?

Five Secrets to Delivering Exceptional Customer Service

Paul Mandell | Posted 12.10.2012 | Small Business
Paul Mandell

A challenging combination of tighter wallets, new and evolving information channels, and rising customer expectations have created a complex consumer landscape that tests the ability of even the most seasoned chief customer experience officer.

Eight Smart Business Lessons From a Savvy Business Publisher

BJ Gallagher | Posted 12.02.2012 | Business
BJ Gallagher

One publishing house is bucking the trend: Berrett-Koehler is having their best year ever, with revenues up 16 percent and pretax profits up a whopping 50 percent! Clearly, they're doing something right -- in fact, they're probably doing many things right.

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

They're Called Students

Michael Jinkins | Posted 10.28.2012 | Education
Michael Jinkins

The people attending our schools deserve not to be called customers. They deserve to be called students. For the sake of their education, and for the sake of the vocations to which they are called, we owe it to them to resist the fads and call them by the right name.

Is the Customer Always Right?

Mark Hillary | Posted 10.09.2012 | Business
Mark Hillary

Things don't always go to plan and when customers feel let down they have always wanted to express their disappointment. This has now become easier with the advent of social media.