Rather than hiding, CVS publicly stood up and declared its decision for the world to see. The company should be respected for being transparent. Whether or not they will be rewarded for the decision remains to be seen.
Even if you haven't ever been to Vermont, you've got some Green Mountains in your mind. I know you do. There's that image of a town with candles in windows. There are those trees tapped for sugaring. And there's that swirling nighttime snow.