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Cynopsis

CNN: The Accountant Who Runs a News Business

Reese Schonfeld | Posted 08.21.2014 | Media
Reese Schonfeld

MSNBC ratings have been declining for a while, and CNN has been making slight gains in its audience size. Now is not the time to begin "reducing spending," certainly not if you're trying to maximize "growth and profitability."

The New Number One

Reese Schonfeld | Posted 09.24.2013 | Media
Reese Schonfeld

For the first time in broadcast history, Univision, a Spanish language station had the more viewers than any other television source in America among all adults between 18 and 49.

Fox News In February

Reese Schonfeld | Posted 04.29.2013 | Media
Reese Schonfeld

The big question for the future is: Will younger voters remain Democrats as they grow older or, when they become fogies, will they also become Republicans?

Just Like Old Times in the Rating Game

Reese Schonfeld | Posted 05.25.2011 | Media
Reese Schonfeld

Last week FoxNews had more viewers than CNN and MSNBC combined in prime-time, and in total day.

Fogies for McCain III

Reese Schonfeld | Posted 05.25.2011 | Media
Reese Schonfeld

Keep working hard, all you Obama fans, because one mistake could mean the difference of a McCain loss or victory. One more "Joe the Plummer", or Joe O'Biden slip of the lip, could ruin it all.