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Indian Looks to Reestablish Its Place as American-Made Choice

Charles Karel Bouley | Posted 09.07.2014 | Business
Charles Karel Bouley

From the motorcycling standpoint, they aren't so much rebranding but reintroducing the brand and its American history, roots and continued connection. That's a strategy that has worked well for companies such as Harley Davidson, and the new line of cruisers from Indian are proving a formidable challenger.