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Daisy Whitney

(VIDEO) Mobile, Twitter Marketing Can Amplify TV Ads, SMG's Hocking

Andy Plesser | Posted 11.04.2014 | Media
Andy Plesser

LONDON -- When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director ...

Social Media Having Big Impact on Philanthropy

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

One of the biggest uses of social media has been for philanthropic purposes, and a new report shows that brands can raise a tremendous amount of money via Facebook.

Video: Our Daisy Whitney Gets First Novel Published by Little Brown

Andy Plesser | Posted 06.05.2013 | Books
Andy Plesser

Many of us know Daisy Whitney as one of the sharpest observers of the online video scene, having written for many years for Television Week, and n...

Video: Healthination Finds High Viewership of Post-Roll Ads

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed ...

Video: Daisy Says: Brands Need to Optimize Mobile Web Sites Fast

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com...

Daisy's Las Vegas Dispatch: The Word on the NAB Conference Floor is 3-D TV

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

LAS VEGAS -- At this year's National Association of Broadcasters show, 3-D television continues to be the hot topic both on the show floor and in the ...

"TV Everywhere" Data Finds Consumers Watch Full Online Video Ad Load (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Co...

3-D TV is Buzz at Cable Show as Discovery Readies 24/7 3-D Net (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

LOS ANGELES -- At the Cable Show, lots of buzz about 3-D programming and the roll-out of TV Everywhere.  I caught up with Discovery's Rebecca Gla...

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

Indie Web Hit "Break a Leg" Lands International TV Deal (video)

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

The indie Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step forward for Web producers looking to graduate to the TV set.

Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

In a recent interview with Twitter director for media partnerships Chloe Sladden, the executive discussed developing a set of best practices for media companies.

Android Closes In on iPhone, Smartphone Business May Become a Commodity (VIDEO)

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer.

Video: Book Publishers, Authors Launching iPhone Apps

Daisy Whitney | Posted 05.25.2011 | Books
Daisy Whitney

The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help.

CBS Expanding Original Web Video for New Personal Finance Site

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

Launched last month, online personal finance destination CBSMoneyWatch.com is fast increasing its video in by creating original programming and integ...