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Dan Janal

TV Interviews: Should You Pay to Play?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Is getting on television your equivalent to hitting a home run when it comes to PR for your book or platform? To many people it is and there is no de...

Publicity Tactics: Does Old Media Still Matter?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Is Old Media still relevant in today's social media world in terms of getting publicity that helps you make sales? You bet. Good publicity practices should include Old Media as well as New Media.