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Dan Kennedy

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

Best New Books Out This Week

| By Gabe Habash for Publishers Weekly | Posted 05.26.2013 | Books

First published on Publishers Weekly This week, Richard Scarry for grown-ups, the tireless work of translators, and the final novel from a Nobel la...

Re-imagining Journalism in The Wired City

Rory O'Connor | Posted 06.24.2013 | Media
Rory O'Connor

Dan Kennedy's The Wired City asks, and answers, an important question: Does the digital information revolution presage the end of news, or simply the end of newspapers?