Your web site must be the center of gravity for your online strategy. While you need to use multiple channels for reach, the most important activity needs to coalesce around one place, and that must be your web site.
Technology has transformed a variety of industries over the past decade, from ecommerce to entertainment. One could argue that 2012 was the year that technology accelerated its march to transforming education as well.
As in other areas of our lives, the use of data and analytics has the potential to greatly improve higher education, if we are able to effectively navigate it.
Within this bitterly contested presidential campaign are at least three valuable lessons for anyone who wants to win by becoming the favorite choice in their market.
Rugby is one of the world's toughest sports. Professional rugby teams have long used analysis of game play to improve their performance and prepare for the upcoming rivals.
Vanity metrics, because they only look at surface performance and don't relate to the actual health of an organization, can make a business sick. The solution, however, is simple.