Provide something that makes a real difference to your consumers' lives, and they will come. The days of just providing a simple tune-in message and expecting viewers to come are over; it has to be teamed with engagement tactics and add value to the viewers' lives.
Unlike in those eye-poppingly photoshopped Armani ads, the emphasis in this ad commodifying the world's most famous male body seems to be not on his basket but his on his butt. And what a hungry butt it appears to be.
Harry Redknapp sails to the rescue. His latest mission is at the wheel of the fast sinking Queens Park Rangers. The club is listing badly, in last place in the English Premier league, winless, rudderless and everything seeming hopeless. No luck with the breeze. Harry brings the wind.